On the negative side, Google+ is a platform for content delivery more than a way to “business network. YouTube, as a Google product and video-serving platform, in itself is an opportunity for B2B social networking.
Yahoo sold a similar large-scale ad unit to brands in the past, but it has refined the product as it works to improve and design ad formats throughout Yahoo's platform, Burke said. Most other major publishers don't have the level of science...
Cross-platform targeting remains the single biggest prize for Facebook's mobile revenue. Advertising revenue from mobile devices comprised 30 percent of Facebook's total ad revenue in the Q1 2013, up from virtually nil one year ago.
The Platform-Shifting Digital Media Consumer According to data from comScore Media Metrix Multi-Platform, 28 percent of all premium TV digital video content is currently being accessed via smartphones and tablets.
B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic] – Marketing PilgrimThe most popular platform among B2Bs? Facebook Seeks 7-Figure Price Tag for Summer Debut of Video Ads – Advertising AgeSeeking $4 million in new video ad...
The frequency at which Bing released "parity" updates to their platform was like nothing I have ever seen from Microsoft. Platforms like Kenshoo, Marin Software, and Acquisio found creative ways to help users without breaking that rule, but were in...
An Enterprise-grade Software Platform: This robust, stable product is based on seven years of research and development; Granular Metrics: Advertisers can track a broad variety of metrics, including total shares, shares by platform, views, views by...
I think it's natural that they combine what they're able to do within the platform with what marketers are able to do outside of the platform,” he added. With this latest change to its arsenal of ad products, Facebook is trying to gain more pull...
Mobile ad-buying platform Adfonic reports that tablets’ share of mobile ads served on its network climbed from 9 percent in Q2 2012 to 14 percent at the end of Q4 2012, with click-through rates surging in Style – TechCrunch
They are also potentially your strongest brand advocates on this platform. Unless selected otherwise while setting up the ad, video playback for TrueView In-Search ads previously defaulted to the video Watch Page.
It's difficult to determine which technology to implement because many of the options have trade offs, and support for each technology can greatly vary by ad network and platform. Open Device Identifier Number (ODIN) outlines platform-specific...
Twitter is unwrapping new targeting features, a revamped interface, and more detailed analytics on its self-served ad platform. It is unclear whether Twitter prefers to hide growth patterns, tamper expectations, or maintain control over which...
If an ad is viewable on a particular device or platform, any necessary disclosures should be sufficient to prevent the ad from being misleading when viewed on that device or platform. Now, if you're posting anything on a social media platform, that...
It said that using the Atlas platform in conjunction with Facebook partners Nielsen and Datalogix will help advertisers compare their Facebook campaigns to the rest of their ad spend across the web on desktop and mobile.
DBA is a demand-side platform that gives you access to ad exchanges with reach far beyond the GDN. Maybe they tried some large buys from a demand side platform (DSP) and didn’t see the best ROI? Or maybe they signed on with a self-service DSP only...
In other words, despite grumblings from larger advertisers, could Enhanced Campaigns' forced platform convergence end up bettering SMBs? The tough love is timed right given a cloud based, cross-platform world where the path to purchase weaves...
Now, it needs to expand the use of its platform for mobile, social, and display advertising. McDonald thinks that, industry-wide, there will be a move toward integrating all kinds of mobile and display advertising with search on the same big...
Because Facebook has an almost unprecedented amount of data around its users, the platform can slice and dice audience segments in a highly customizable way. Custom audiences, and the new lookalike audiences beta feature, can be applied to any ad...
A major problem for advertisers using paid social ads is finding a proper metric for the platform. TV advertising operations were also shown to be used alongside social media ad campaigns about 37 percent of time, according to the study.
Idea creation: Have specific brainstorm sessions for: each persona, every content type you want to use, semantic phrases and niches, every platform (blog, microsites, tumblr etc) you aim to include in the strategy.
