YouTube, as a Google product and video-serving platform, in itself is an opportunity for B2B social networking. On the negative side, Google+ is a platform for content delivery more than a way to “business network.
I've always recognized that Google is a business and they need information in order to do their job of serving targeted ads. When authorship launched, it seemed to support my theory that Google+ was more an identity platform than a social media...
Higher CPCs and forced platform inclusion don't sit well with lots of advertisers – especially in light of the (not-unreasonable) view that this is all very self-serving to Google. Building on comments from last month's column, Busby told me during...
He suspects that Marin will use its IPO treasure chest to buy its own ad-serving capability. Now, it needs to expand the use of its platform for mobile, social, and display advertising. Marin offers workflow, tools, analytics, and optimization in...
We'll be doubling down on video solutions for our clients (like YouTube, AdWords for Video, and ad serving tools for web video publishers). In part, Google's TV effort was slow to attract new advertisers and more partners to the platform.
So why isn’t Google serving relevant search results? Katz is in the spotlight for authoring a rather weak anti-Google rant, “Google’s Monopoly and Internet Freedom”, using the Wall Street Journal as his platform as we get closer to the July 2...
AdWords and adCenter make changes to ad serving all the time. You should understand the external (platform level) and internal changes (account optimization) that may have affected your performance. These changes can be related to keyword match...
These websites aren't large enough to build their own ad serving platform, and don't have enough users to attract advertisers to it. Search partners are search engines that syndicate Google's AdWords ads.
Note that when Yahoo Japan converted to the Google ad serving platform from Bing/Yahoo, CPC rates dropped significantly. Adobe’s report has U.S.marketers increasing their mobile ad spend to 8 percent of all search spend, while those in the U.K...
To receive preference in adCenter auctions, which use click through rates (CTRs), minimum bids, and landing-page relevance thresholds when serving ads, advertisers should: If you use this kind of dynamic keyword insertion, you run the risk of...
We are chartered with complicated problems such as finding, crawling, processing and serving any interesting and emerging web page in a matter of seconds; It doesn’t matter if it’s a new New-York times article, an posting to Facebook or an update...
Serving enhancement for Ad Sitelinks - Inside AdWords Google announced it will cease supporting H.264 - one of the major codecs for the HTML5 video platform. Creating Image Ads with The Adwords Display Ad Builder - PPC Hero
Online security company Amorize has found malware in ads served by Google's DoubleClick ad serving platform. One addition to the new Google interface may be causing Adwords advertisers unwanted increased spends, when people double click on the...
Online security company Amorize has found malware in ads served by Google's DoubleClick ad serving platform, Wired reported. The malware infects users who visit a page where an infected banner ad is displayed.
While not specifying the financial terms of the deal, Neal Mohan, DoubleClick's Vice President of Product Management, stated the company's intention to "continue to invest significantly in improving Invite Media's technology and products as a...
It's the latest ad serving platform from Google. New platform to replace DART for Publishers and Google Ad Manager. The new platform is available in two offerings: DoubleClick for Publishers, for large sites, and DFP Small Business, a free version...
Double Serving Ads Sep 29, 2009 Can anyone clarify Google's policy on double serving ads? Click Forensics Adds Real-Time Capabilities to Audience Quality Measurement Platform Posted by Nathania Johnson Sep 29, 2009 Click Forensics is enhancing...
The scoring engine will help advertisers and publishers making decisions about ad-serving based on traffic quality. Click Forensics is enhancing their audience quality measurement platform with real-time capabilities.
It has always been our goal to make the business of serving SEM clients as easy as possible, and to free up as much time as we can so our clients can focus on the strategic things that make a difference for their clients.
Citysearch's revenues are down due to the implementation of a relaunch of the site and new ad serving platform. IAC released quarterly earnings today and the news is a little dim. The media and advertising division, which includes Ask.com and...
