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Platform Ad Serving

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  1. Sponsored Article: Game on - Turning the Lights on With Viewability

    Today’s agency leaders understand that tying viewability to ad serving platforms (such as Vindico’s Adtricity) can shine broad lights across the industry’s currently dark field. Furthermore, approaches that leverage existing ad serving technologies...

  2. Get Your adCenter Search Marketing Campaign in Shape for 2012

    To receive preference in adCenter auctions, which use click through rates (CTRs), minimum bids, and landing-page relevance thresholds when serving ads, advertisers should: If you use this kind of dynamic keyword insertion, you run the risk of...

  3. Bing's New Back-end: Cosmos and Tigers and Scope, Oh My

    We are chartered with complicated problems such as finding, crawling, processing and serving any interesting and emerging web page in a matter of seconds; It doesn’t matter if it’s a new New-York times article, an posting to Facebook or an update...