Twitter is unwrapping new targeting features, a revamped interface, and more detailed analytics on its self-served ad platform. Twitter's self-serve platform is making promoted products something for almost everyone to evaluate easier and with...
Or maybe they signed on with a self-service DSP only to find the platform was confusing and lacking in features? Peel back the curtain and you will find a big world of networks, DSPs, and remarketing services – all of them offering their own...
The new video ads will have the same potential reach – 175 million current LinkedIn members – as the text and image-based ads that were already available to advertisers on LinkedIn's self-serve ad platform.
Of the major traffic drivers included in the Search Partner Network, AOL has been working on creating a legitimate self-service platform. By managing the account through AOL’s interface you will be able to adjust bids based on performance as well...
But what Google is punishing is a self-inflicted Google-only marketing strategy. Katz is in the spotlight for authoring a rather weak anti-Google rant, “Google’s Monopoly and Internet Freedom”, using the Wall Street Journal as his platform as we...
A Facebook rep said any U.S.business on Facebook could now run an Offer free of charge on the self-service platform. Facebook is rolling out its Offers marketing platform to local U.S.businesses. Before, Offers - which competes with Google's...
Last August, the three-year-old company released Pages, a free-to-use self-service platform for business pages. Merchants will be able to promote check-in deals on the platform when users search for local specials, employing the same algorithms...
San Francisco-based TagTile offers local businesses self-service loyalty tools. A small pool of merchants including Macy's, Walgreens, and Old Navy have tested the deals platform during the last three months.
Less than a year later, Microsoft and Yahoo struck a 10-year search deal in which Bing would power Yahoo’s organic search results and Yahoo would sell search advertising, with adCenter being the self-service ad platform for both companies.
Facebook is running a small test that's aimed at improving its Marketplace Ads self-service platform. We've heard from self-service advertisers that they want more guidance on how to optimize their campaigns based on their marketing goals...
Rao will work to bolster Twitter’s forthcoming self-service ad platform, while Rao will set up Twitter’s direct sales teams in countries and regions.via ClickZ) Meanwhile, Google has hired a veteran lobbyist and lost a pair of ad execs to Twiter.
The New York-based credit card firm will lean on its Open Forum microsite to provide how-to information on buying Promoted Tweets and Promoted Accounts, which will be the ad units sold on Twitter's self-serve platform next month.
Its technology will be housed within Twitter's revenue engineering team, which suggests its primary purpose will be to identify malicious ads submitted through the company's nascent self-serve ad platform before they go live.
The platform gives consumers access to 180 digital publications while giving publishers a self-service platform with integrated analytics. Publishers, meanwhile, get a self-service platform that gives "the flexibility to design, brand and customize...
Fourteen months after CEO Dick Costolo proclaimed his company would launch a self-service advertiser platform during 2011, Twitter has confirmed that select marketers began testing such a platform in November.
LinkedIn Answers and Groups can be helpful to start the search, though it's full of a lot of sales people and self-promoters. Personally, it has given me a platform and name recognition that I can take with me now that I’m moving onto H.
The first and biggest step is the self-serve platform, anticipated in the second half of this year. Also recently discussed was Twitter's strengths as a communication platform. Twitter has announced a new link-shortening service embedded into...
An overview of what you can expect once Twitter's self-serve ad platform becomes available. A new ad rotation setting in AdWords lets you choose to show ads you expect to provide the highest conversion rate, rather than receive the highest click...
The impact of a Federally regulated Do Not Track registry has search engines and other online advertising vendors scurrying to self regulate. We're not trying to lead the effort in Europe [or elsewhere]; we're just trying to trying to partner" with...
Google Self-Driving Car Driver Breaks Law - Jalopnik This week, all the large paid search platform providers are telling their Black Friday/Cyber Monday stories. Facebook Frees Up Contest Platform for SMBs - ClickZ
