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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    These allow publishers to sell the rest of the traffic within the RTB or the whole advertising inventory, and also match ad space from website owners with advertiser's needs. Ad exchanges: Within the RTB ecosystem, this is the connector between...

  2. Facebook Exchange: Real-Time Ad Bidding & Retargeting Set to Launch Soon

    What drives this explosive growth is that both publishers and advertisers win – the former can expect better return on investment (ROI), the latter a better return on advertising spending (ROAS). The list of Facebook approved DSP (demand side...

  3. 5 Local-Mobile Recommendations for the Pay Per Call Comeback

    With ever-increasing mobile adoption among consumers and advertisers alike, advertisers and publishers have a renewed opportunity to leverage pay per call and ensure a sound local mobile strategy for attracting and retaining targeted mobile...