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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Paul Feng, director of product management AdWords Platform, introduced reporting improvements for advertisers to help visualize and test real-world data. Experiments can include several different campaign components such as bid changes, new...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    You don't need to spend a ton of time on every platform, but you do need to be accessible there. Over the next few weeks, Lisa supervised the shoot, negotiated ad buys on the sites Don told her to advertise on, and she even got Don's billboard...

  3. 5 Social Media Advertising Trends to Watch for in 2014

    The ad platform grew leaps and bounds. For every new social network and ad platform, you're forced to deal with varied ad units (sizes, editorial policies, etc.and management requirements. Now that Twitter is beholden to shareholders, expect this...

  4. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    The challenge is to capture data generated by a multi-device platform. Display: The display-ad content and campaigns from which traffic originated Budgets and Bids: Helping users decide where to invest resources, allocating between search and...

  5. AOL Climbs into 2nd Place in Online Video Content Ranking with 71 Million Viewers

    Meanwhile, video ad viewing is up 100 percent on Adap.tv, 88.2 percent on Google sites, 71.4 percent on the BrightRoll Platform, and 18.2 percent on Hulu. Adap.tv came in second with more than 2.4 billion ads, followed by the BrightRoll Platform...