SEO News

Platform Ad Advertising Space

RSS
  1. Social Media Monetization in a 'Mobile First' World

    Most social networking companies eventually monetize through advertising, and more specifically through "native advertising" – or non-standard ad units that are specific to the platform and are organically integrated into the content experience.

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    These allow publishers to sell the rest of the traffic within the RTB or the whole advertising inventory, and also match ad space from website owners with advertiser's needs. The system holds a specific ad space while the user is loading a website...

  3. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    The close of 2013 represented just over a year of the service running in full, and advertising management platform provider Marin sought to uncover its progress in the retail space, including rate of adoption, advertising spend, click-through rate...

  4. 5 Social Media Advertising Trends to Watch for in 2014

    The ad platform grew leaps and bounds. For every new social network and ad platform, you're forced to deal with varied ad units (sizes, editorial policies, etc.and management requirements. The development boom hasn't slowed down at all this year...

  5. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    In order to maximize profits, marketers must understand the power of prime shelf space on the search results page, says Lawson. Marketers need product feeds, their search platform, CRM software and all of their other tools and platforms to...

  6. Google Mobile Ad Revenue Forecast to Hit Record $8.8 Billion in 2013

    The company has worked to further its reach in the space by supporting the Android platform, which has become the most popular smartphone OS on the market. The search giant made $32.73 billion in net digital ad revenue in 2012, equivalent to nearly...

  7. New Targeting & Tools for Small Advertisers on Twitter

    Twitter is unwrapping new targeting features, a revamped interface, and more detailed analytics on its self-served ad platform. It is unclear whether Twitter prefers to hide growth patterns, tamper expectations, or maintain control over which...

  8. FTC Tightens Online Disclosure Requirements

    When a space-constrained ad requires a disclosure, incorporate the disclosure into the ad whenever possible. However, when it is not possible to make a disclosure in a space-constrained ad, it may, under some circumstances, be acceptable to make...