YouTube, as a Google product and video-serving platform, in itself is an opportunity for B2B social networking. On the negative side, Google+ is a platform for content delivery more than a way to “business network.
He suspects that Marin will use its IPO treasure chest to buy its own ad-serving capability. Now, it needs to expand the use of its platform for mobile, social, and display advertising. McDonald thinks that, industry-wide, there will be a move...
We'll be doubling down on video solutions for our clients (like YouTube, AdWords for Video, and ad serving tools for web video publishers). In part, Google's TV effort was slow to attract new advertisers and more partners to the platform.
So why isn’t Google serving relevant search results? Katz is in the spotlight for authoring a rather weak anti-Google rant, “Google’s Monopoly and Internet Freedom”, using the Wall Street Journal as his platform as we get closer to the July 2...
These websites aren't large enough to build their own ad serving platform, and don't have enough users to attract advertisers to it. Without wanting to sound overly harsh: if you had an extra hour to spend on your pay-per-click (PPC) advertising...
Note that when Yahoo Japan converted to the Google ad serving platform from Bing/Yahoo, CPC rates dropped significantly. Adobe’s report has U.S.marketers increasing their mobile ad spend to 8 percent of all search spend, while those in the U.K...
Serving enhancement for Ad Sitelinks - Inside AdWords Google announced it will cease supporting H.264 - one of the major codecs for the HTML5 video platform. The results of our Product Listing Ad tests.
Online security company Amorize has found malware in ads served by Google's DoubleClick ad serving platform. One addition to the new Google interface may be causing Adwords advertisers unwanted increased spends, when people double click on the...
Online security company Amorize has found malware in ads served by Google's DoubleClick ad serving platform, Wired reported. The malware infects users who visit a page where an infected banner ad is displayed.
While not specifying the financial terms of the deal, Neal Mohan, DoubleClick's Vice President of Product Management, stated the company's intention to "continue to invest significantly in improving Invite Media's technology and products as a...
It's the latest ad serving platform from Google. New platform to replace DART for Publishers and Google Ad Manager. The new platform is available in two offerings: DoubleClick for Publishers, for large sites, and DFP Small Business, a free version...
Double Serving Ads Sep 29, 2009 Can anyone clarify Google's policy on double serving ads? Click Forensics Adds Real-Time Capabilities to Audience Quality Measurement Platform Posted by Nathania Johnson Sep 29, 2009 Click Forensics is enhancing...
The scoring engine will help advertisers and publishers making decisions about ad-serving based on traffic quality. Click Forensics is enhancing their audience quality measurement platform with real-time capabilities.
Citysearch's revenues are down due to the implementation of a relaunch of the site and new ad serving platform. The media and advertising division, which includes Ask.com and CItysearch saw Q2 2009 revenues of $168.6 million, down from $186.3...
The return on the investment in more efficiently serving the customer will most definitely pay off with a higher ROI than those 6 million untrackable television commercials for the other major carriers.
The ad serving switch from DoubleClick to ADTECH is a major milestone for Platform-A and our advertising partners. In January, Platform-A reached more than 174 million unique visitors*, and now that we've switched our ad serving to ADTECH, we're in...
I monitor several (Blogger) blogs and I've been seeing ad serving problems. Adwords Serving Problems - Ongoing! Yesterday Google had major issues with Adsense, but said it related to reporting only and not serving.
If your site is built in WordPress, you could be innocently serving archive and category pages that duplicate content on individual post pages of your site. WordPress is a great platform, but a bit dangerous if not set up correctly.
AOL has announced that ADTECH will provide ad-serving capabilites for React2Media. Google Barely Inches Out Yahoo for Top Web Property; Platform-A Top Ad Network for June 2008 AOL's Platform-A Launches iPhone Advertising Solution
AOL's Platform-A Launches iPhone Advertising Solution Posted by Nathania Johnson Sep 4, 2008 AOL has announced that their ad-serving platform and network, Platform-A, is launching an iPhone ad optimization solution.
