As the interest for native advertising continues to grow, AOL is helping "brands become publishers. Google Sites came in second with nearly 2.6 billion ads, followed by LiveRail.com with 2.1 billion, Adap.tv with 2.1 billion, Hulu with 1.7 billion...
For the uninitiated, NewFronts is an annual event that connects digital marketers and agencies with online publishers. The Platform-Shifting Digital Media Consumer According to data from comScore Media Metrix Multi-Platform, 28 percent of all...
Mobile ad-buying platform Adfonic reports that tablets’ share of mobile ads served on its network climbed from 9 percent in Q2 2012 to 14 percent at the end of Q4 2012, with click-through rates surging in Style – TechCrunch
The web has gone through several evolutionary phases, both for publishers and site owners. And, helped by the platform social media provides, readers now have a platform to call out those who are behaving badly.
What drives this explosive growth is that both publishers and advertisers win – the former can expect better return on investment (ROI), the latter a better return on advertising spending (ROAS). The list of Facebook approved DSP (demand side...
Specifically, Google is under antitrust scrutiny for the way it displays links to its own vertical search services (e.g.shopping, travel, news), how it copies content from competitors for its own sites, having exclusive deals with AdSense...
The buyers of these ads often present themselves to publishers and ad networks as agency media buyers representing major brands. Its technology will be housed within Twitter's revenue engineering team, which suggests its primary purpose will be to...
By integrating Admeld's platform with DoubleClick's DART for Publishers product, Google stands to introduce more volume into that exchange," ClickZ noted. The New-York based business that was founded in 2008 assists Internet publishers to realize...
Frank Addante, CEO of The Rubicon Project, an AdMeld competitor, had previously been quoted as saying that this “acquisition and this type of business model is good for Google, but bad for publishers.
Testing out +1 before developing the ability to integrate the button offsite, reach out to publishers, and build a network is the best route to take -- but a necessary one. PayPal), Google +1 may be the start to their rival platform to Facebook.
Google blocks access to content from book publishers, specifically, books with no copyright holders. It is unclear whether this claim is aimed at AdWords, AdMob, or one specific ad platform. They claim, contractually, it is not legal to use your...
Making the web faster for all AdSense for content publishers - Inside AdSense StumbleUpon Launches a New Ad Discovery Platform by Brent Rangen Announced at SXSW, StumbleUpon has introduced a new ad platform which promises 100% engagement.
Many agencies, publishers, and advertisers across Europe have been sent documents by the European Commission (EC) recently, requesting detailed information about the online advertising marketplace -- and about search marketing and AdWords in...
A year of the new DoubleClick Ad Exchange: improving large publishers' returns - Official Google Blog An antitrust investigation initiated by Italian newspaper publishers who cried foul over lost advertising revenue when their headlines were pulled...
Branded content could emerge as a winning advertising model, as online video mirrors the trend of blogging and as small businesses have become publishers, so too is it likely that "products" will become content creators.
Savvy Publishers, Marketers Riding Sudden Qatar Popularity by Frank Watson This week, all the large paid search platform providers are telling their Black Friday/Cyber Monday stories. Facebook Frees Up Contest Platform for SMBs - ClickZ
Bringing Google ads to AdMob publishers - Google Mobile Ads Blog Tallwave, a venture accelerator firm that develops "go to market" strategies for digital marketing product companies, announced its first portfolio company, SyCara, a developer of...
Twitterfeed Adds Easy Money Option for Publishers - ReadWriteWeb reasons NOT to hire THAT social media expert - Econsultancy So how can you harness this tricky platform? Bing announced a multi-platform search experience and interactive game to help...
Ad Platform Criteo Advances Display Ad Retargeting Offering - ClickZ Solve Media aims to address a common consumer headache while providing a new revenue source for publishers. Allows ad buyers to tweak CPC bids to the product level, bringing...
New platform to replace DART for Publishers and Google Ad Manager. The new platform is available in two offerings: DoubleClick for Publishers, for large sites, and DFP Small Business, a free version for smaller sites.
