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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    This mutually beneficial relationship will create access to clients of Yandex to bid for ad displays in DoubleClick Ad Exchange partners' inventories. This platform aids in purchasing audiences at scale across digital media for advertisers.

  2. Why Search Agencies Should Tune Into the Display Buzz

    Let’s look at the size of the display opportunity, why search agencies are in a unique position to offer display services, and the evolution of display advertising – from the direct-to-publisher approach of the past to the more effective demand...

  3. How Advanced Marketers Will Use Facebook in 2012

    The trick with CalmSea lies within an extra click that prompts your Facebook authorization in exchange for access to the coupon (or other offer). Improved performance on your Facebook ads: Gives you insights to new interests/keywords you should be...

  4. Interactive Advertising Bureau (IAB) Holds Forum and Track at SES New York 2011

    Meet the Buyers: Defining Quality in the Buying Experience" -- Chuck Moran, CMO of BURST Media, will moderate a discussion among leading New York City digital buyers about what they are looking for in an ad network or ad exchange.