In May, BrightRoll Platform ranked #1 with 2.6 billion ad impressions. Google Sites came in second with nearly 2.6 billion ads, followed by LiveRail.com with 2.1 billion, Adap.tv with 2.1 billion, Hulu with 1.7 billion, Specific Media with 1.4...
The search giant made $32.73 billion in net digital ad revenue in 2012, equivalent to nearly 31.5 percent of total worldwide digital ad spending that year,” eMarketer said in its report. This year, Google will increase revenues faster than the...
Vine is also proving to be a real hit with brands looking to utilize social video as part of their digital marketing strategies. A number of brands have already capitalized on the Vine platform by integrating it into their current marketing plans.
Of the .71 percent of social conversions, visual marketing platform Pinterest saw the highest spend. If you own an ecommerce business and you're not on Pinterest, Lyon said you could be missing out, but reinforced that "each brand needs to do its...
The Platform-Shifting Digital Media Consumer According to data from comScore Media Metrix Multi-Platform, 28 percent of all premium TV digital video content is currently being accessed via smartphones and tablets.
B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic] – Marketing PilgrimThe most popular platform among B2Bs? Borrell: There's Money in Local Media – ClickZTraditional and pure-play local media companies are reaping healthy...
Paul Marcum, director of global digital marketing and programming at GE, is already thinking about how he’d like to use the new ad targeting parameters for the benefit of his brands. I think it's natural that they combine what they're able to do...
Mobile ad-buying platform Adfonic reports that tablets’ share of mobile ads served on its network climbed from 9 percent in Q2 2012 to 14 percent at the end of Q4 2012, with click-through rates surging in Style – TechCrunch
It said that using the Atlas platform in conjunction with Facebook partners Nielsen and Datalogix will help advertisers compare their Facebook campaigns to the rest of their ad spend across the web on desktop and mobile.
In other words, despite grumblings from larger advertisers, could Enhanced Campaigns' forced platform convergence end up bettering SMBs? Embracing call analytics solutions to effectively track the ROI of offline response to digital actions will be...
An IPO windfall could give it the resources to expand into a full-service digital campaign management platform. Now, it needs to expand the use of its platform for mobile, social, and display advertising.
A major problem for advertisers using paid social ads is finding a proper metric for the platform. Statistics for the Vizu study were gathered from survey responses from over 500 digital marketing and media firms in the field.
But as digital grows up to become a competitor for those ad dollars it is also time for us to begin thinking, and talking the language of the wider advertising world. It’s the basis of inbound marketing and the currency traded among the globe’s...
Founded in 2006, Unruly is a global platform for social video advertising. Scrutinizing views is not enough – in a digital world, brands need to understand what drives consumers to engage with their content.
This is all dependent on what you're already doing with your digital marketing. That said, there's not much tougher of a platform to advertise than an alternative to Google. Smart advertisers always want to stretch their budget while being more...
Greer further revealed that compared to traditional advertising, “Digital mediums cost a lost less on a cost-per-impression and cost-per-view basis. YouTube was the perfect platform for this due to its rapid growth and audience interaction,” he says.
Which platform do you prefer for election results monitoring? Obama Beats Romney Early in Digital Marketing Race They’re also offering a suite of free tools called the Election Toolkit, which is really just a giant ad for media, campaign managers...
As Twitter has worked on improving their site monetization, the ad platform has seen a good deal of updates. Changes to the Twitter Ad Platform At digital marketing agency TPG, Freid uses social to communicate with customers and to extend his...
Traditional TV ads are out - going forward Google plans to focus exclusively on digital. In part, Google's TV effort was slow to attract new advertisers and more partners to the platform. Video is increasingly going digital and users are now...
More recently, BIA Kelsey predicted a 13 percent increase in local digital advertising revenues by the end of 2012. Facebook opening its Ads API to more partners, including those that work with SMBs, and Twitter’s self-serve platform will help to...
