In May, BrightRoll Platform ranked #1 with 2.6 billion ad impressions. Google Sites came in second with nearly 2.6 billion ads, followed by LiveRail.com with 2.1 billion, Adap.tv with 2.1 billion, Hulu with 1.7 billion, Specific Media with 1.4...
The company has worked to further its reach in the space by supporting the Android platform, which has become the most popular smartphone OS on the market. The search giant made $32.73 billion in net digital ad revenue in 2012, equivalent to nearly...
This will also have the added bonus that it will get more Twitter users familiar with their advertising, since you need to login to the ad platform in order to access analytics data. Even if a small percentage of users test Twitter ads or tell...
A number of brands have already capitalized on the Vine platform by integrating it into their current marketing plans. Savvy brands recognize that the six second Vine video actually acts as the ad, in a very similar way as the 140-character tweet...
Of the .71 percent of social conversions, visual marketing platform Pinterest saw the highest spend. If I search for boots and click on an ad that looks relevant, the site had better deliver the experience I am expecting.
BrightRoll Platform came in second with 2.2 billion, followed by LiveRail.com with 1.7 billion, Adap.tv with 1.5 billion and Hulu with 1.4 billion. Time spent watching video ads totaled 5.1 billion minutes, with BrightRoll Platform delivering the...
No Marketing Automation Platform Data: If you're running a campaign on Adwords and a random visitor clicks on your ad from the keyword "software solution", you'll serve a page that is all about your "software solution".
On the negative side, Google+ is a platform for content delivery more than a way to “business network. YouTube, as a Google product and video-serving platform, in itself is an opportunity for B2B social networking.
Yahoo sold a similar large-scale ad unit to brands in the past, but it has refined the product as it works to improve and design ad formats throughout Yahoo's platform, Burke said. Most other major publishers don't have the level of science...
Cross-platform targeting remains the single biggest prize for Facebook's mobile revenue. Advertising revenue from mobile devices comprised 30 percent of Facebook's total ad revenue in the Q1 2013, up from virtually nil one year ago.
The good news for FBX advertisers: the platform allows you to do most of the same types of targeting as a traditional ad exchange. Once you're working with a Facebook-approved DSP, FBX works much like a traditional ad exchange.
Twitter's self-serve ad platform is now available to all U.S.users, rather than just on an invitation-only basis. The social media platform has also added enhancements designed to help advertisers better analyze and manage their ad campaigns.
Larger corporate sites may require a highly sophisticated platform like Open Text or IBM Websphere, but most websites can get away with a customized version of WordPress, Joomla, or Drupal. We've rallied a team of developers to build the iRank...
Time spent watching video ads totaled 5 billion minutes, with BrightRoll Platform delivering the highest duration of video ads at 1.2 billion minutes. BrightRoll Platform came in second with 2.2 billion, followed by Adap.tv with 1.8 billion...
The Platform-Shifting Digital Media Consumer According to data from comScore Media Metrix Multi-Platform, 28 percent of all premium TV digital video content is currently being accessed via smartphones and tablets.
B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic] – Marketing PilgrimThe most popular platform among B2Bs? Facebook Seeks 7-Figure Price Tag for Summer Debut of Video Ads – Advertising AgeSeeking $4 million in new video ad...
The frequency at which Bing released "parity" updates to their platform was like nothing I have ever seen from Microsoft. Platforms like Kenshoo, Marin Software, and Acquisio found creative ways to help users without breaking that rule, but were in...
Facebook wants stories shared through their platform to be more vibrant, colorful, and ultimately more engaging. Is Your Facebook Ad Image Worthy of People’s Attention? Learn More: Facebook Ad Images Big Brand Facebook Ad Image #FAILs
When authorship launched, it seemed to support my theory that Google+ was more an identity platform than a social media venture. Others (myself included) saw it in a broader view – ad targeting, yes.but it was also a great addition to the tie-ins...
An Enterprise-grade Software Platform: This robust, stable product is based on seven years of research and development; Granular Metrics: Advertisers can track a broad variety of metrics, including total shares, shares by platform, views, views by...
