Like any digital platform, we're not going to be perfect but we will be much better," Facebook said. In an effort to help advertisers protect their brands, Facebook bid adieu to free-for-all ad placement in groups and pages that might compromise...
This is the picture painted by customer acquisition platform Custora in its latest study on ecommerce and the lifetime value of a customer. Not all customers are created equal. Tthe highest value customers come from organic search at a rate of 54...
With branded Vines four times more likely to be shared than video ads and mobile data traffic set to increase 13-fold between 2012 and 2017, advertisers have been quick to experiment with Twitter's short-form mobile video platform.
Some of the new slate of original web series went live that day and the remaining series are being rolled out over the next several months on the AOL On Network, AOL's premium video platform, and across AOL's 1,700 partner sites.
The company has worked to further its reach in the space by supporting the Android platform, which has become the most popular smartphone OS on the market. Google will take home more than half of all mobile advertising dollars this year as the...
Make sure there's simple implementation on any ESP platform. But did you know that email plays a very important role with both of those from an engagement, brand, and conversion perspective? The New Inbox: The Intersection of Email, Mobile and...
This will also have the added bonus that it will get more Twitter users familiar with their advertising, since you need to login to the ad platform in order to access analytics data. It has always been difficult for Twitter users to get specific...
Here's a video with more information about Curalate and how their platform works: Image Credit: Shareaholic Even though Pinterest can't yet compete with Facebook, it is growing exponentially and in three short years is now one of the top six...
You can help your CEO feel more empowered and in control of his or her social media presence by narrowing down the available platform choices. Provide a Game Plan give them a fresh background and profile image – and show them who they should be...
This was followed by a quick tweak to its Glass Platform Developer Polices to ensure that no more porn makes its way onto its augmented reality spectacles. Adult App Store Mikandi released the first pornographic app for Google Glass on Monday and...
Depending on the platform, consumers will create and consume content differently. New research emerging from Curalate describes what types of images get the most pins, repins, and likes on Pinterest. Analysis of more than 500,000 images looking at...
If you haven’t already done so and start monitoring activity via a platform such as Tweetdeck. Journalists, move over. Companies and organizations breaking news via a tweet is the new “normal” of public relations, media relations, and social...
Facebook, Google+, LinkedIn, Twitter, Pinterest, Foursquare, YouTube, and every other social platform each have unique terms of use designed to support the business they have built behind the public social experience.
A number of brands have already capitalized on the Vine platform by integrating it into their current marketing plans. Twitter introduced the Vine app on January 24. Adoption of the mobile service that lets you capture and share short looping...
Onsite content, platform and delivery mechanisms will align with consumer intent and context to satisfy user needs, opportunity and personalized experience. Google's Penguin update grabbed the majority of online marketing headlines over the past...
One local platform companies should consider getting involved with is Yahoo Local. When it comes to local online marketing, visibility is incredibly important. Luckily, there are several options – including Google+ Local, Bing Local, Yelp, Facebook...
But consumers aren't the only ones testing their creativity and video shooting skills with these six second videos; many brands like Taco Bell, Tropicana, and General Electric, have incorporated the platform into their overall digital strategy and...
Moving onto Facebook specifically, it isn't surprising that 92 percent were using Facebook as part of their social media efforts and that 49 percent considered Facebook to be their most important social media platform.
Of the .71 percent of social conversions, visual marketing platform Pinterest saw the highest spend. In analyzing more than 500 million shopping experiences, Monetate found the conversion rate for email marketing was more than 3 percent, while...
As such, the CMS or publishing platform duplicates the post title and the title tag with copy and paste. Publishing blog content on a regular basis can provide an organization with a number of distinct benefits, which include:
