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  1. 10 Vital Steps to Building Social Influence

    The NORWHAL platform created by the Obama campaign to execute the integrated campaign strategy is well documented. In essence, influence means you're inspiring others without having direct control over whether they take action.

  2. Guy Kawasaki Talks Content Marketing, Social & Google+

    Kawasaki is an outspoken supporter of Google+ and even wrote a book on how to get started on the platform, "What the Plus! Though many still think that it'll never match up with its established rivals, the functionality of the platform, and that...

  3. How to Get Over the One Hurdle Keeping You From Creating Awesome Content

    As is evident from the chart below, social developed into a legitimate content discovery platform for online users. In the last 12-18 months, several factors have come together to form what could be described as a digital marketing perfect storm...