Cross-platform targeting remains the single biggest prize for Facebook's mobile revenue. Advertising revenue from mobile devices comprised 30 percent of Facebook's total ad revenue in the Q1 2013, up from virtually nil one year ago.
The good news for FBX advertisers: the platform allows you to do most of the same types of targeting as a traditional ad exchange. They shouldn't. Facebook now offers two categories of ads: Marketplace ads (Like Ads, Sponsored Stories, etc.and...
Twitter's self-serve ad platform is now available to all U.S.users, rather than just on an invitation-only basis. The social media platform has also added enhancements designed to help advertisers better analyze and manage their ad campaigns.
Google's social network connects with a variety of its services and allows the search giant to mine data from its Android platform. Google has announced that its desktop and mobile search will now include data gathered from Android app activity.
Google has launched its Now predictive search platform for Apple's iOS. The company is bringing the platform to Apple's mobile operating system as a feature on the new version of Google's Search application for the iPhone and iPad.
Shopping Cart Dynamic Pages: Depending on your ecommerce cart platform, you may see pages that are similar to the absolute/true product pages, but these pages (i.e.browse/, sort=, mode=, etc.are used for product sorting or comparing.
CMS and Blog Platform Larger corporate sites may require a highly sophisticated platform like Open Text or IBM Websphere, but most websites can get away with a customized version of WordPress, Joomla, or Drupal.
That's because the comedy network and social media platform have teamed up to launch #ComedyFest, or what they are calling the "first-ever celebration of comedy and comedians to be programmed on Twitter.
Time spent watching video ads totaled 5 billion minutes, with BrightRoll Platform delivering the highest duration of video ads at 1.2 billion minutes. BrightRoll Platform came in second with 2.2 billion, followed by Adap.tv with 1.8 billion...
The NORWHAL platform created by the Obama campaign to execute the integrated campaign strategy is well documented. In essence, influence means you're inspiring others without having direct control over whether they take action.
Kawasaki is an outspoken supporter of Google+ and even wrote a book on how to get started on the platform, "What the Plus! Though many still think that it'll never match up with its established rivals, the functionality of the platform, and that...
Social media metrics on this platform center around the number of followers, views, votes and shares each question has. Quora as a Blogging Platform and More Contributing to conversations on Quora was the only way to go until Quora announced the...
As is evident from the chart below, social developed into a legitimate content discovery platform for online users. In the last 12-18 months, several factors have come together to form what could be described as a digital marketing perfect storm...
One social media platform brands should explore is Pinterest. After all, they have large numbers of users and are still growing, thanks in part to innovations on each platform. When it comes to social media, Facebook, Twitter, and Google+ dominate...
The Platform-Shifting Digital Media Consumer According to data from comScore Media Metrix Multi-Platform, 28 percent of all premium TV digital video content is currently being accessed via smartphones and tablets.
B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic] – Marketing PilgrimThe most popular platform among B2Bs? A new analysis says Google Image Search traffic is down 63 percent on average.
Originally, WordPress was a blogging platform. They are assured that the CMS platform is future proof – at least for the foreseeable future. WordPress is one of the most popular content management systems available today.
This should come first before you decide which platform you'd like to build your app for (e.g.iOS, Android, etc. Increasingly, your audience is spending time interacting with your brand on mobile devices every year.
A June 2012 report by Forrester for affiliate marketing platform Rakuten LinkShare found that affiliates are profitable for advertisers, drawing new customers, often triggering reconsideration and closing the sale.
The move comes as Twitter looks for better ways to make money from its platform. Twitter has tweaked the way it deals with advertising, enabling promoted tweets to be placed in users' timelines based on recently used keywords.
