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  1. Search Agency Covario Acquired, but its Saas Tools Remain Independent

    In a separate announcement, Covario highlighted the future of its SaaS-based platform, Rio SEO. Bill Connard, vice president of local search solutions at Rio SEO, said the platform’s “recent expansion of international business listings management...

  2. Bing Ads Enhances "Change History" Page

    We have made significant platform enhancements and increased the limit to 10 million. Bing has announced enhancements to the Change History page in Bing Ads. The Change History page gives advertisers a way to see how changes impact a campaign's...

  3. Marin Software Adds Support for Russia's Largest Search Engine

    Advertising platform Marin Software announced support for Yandex - Russia's largest search service, which also serves Turkey, Ukraine, Belarus, and Kazakhstan. That means advertisers can analyze, report on, and automate paid search campaign bidding...

  4. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking Factors and Rank Correlations report, which it says provides an "in-depth definition and evaluation of the factors that have a high rank correlation with...

  5. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Note: In addition, you can check out Groupon’s article on building a custom tracking and analytics platform] In this session at BrightEdge’s Share 14 event, brands like Groupon, Red Door Interactive, and Global Strategies discussed how they’ve...