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  1. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    One advertising platform that’s on the rise, according to Laszlo, is social media, which was included as its own category for the first time this year. Internet ad revenues have reached a historic half-year high at $23.1 billion, up 15 percent from...

  2. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    According to founder of Righteous Marketing Robert Brady, when used correctly, the platform has the potential to be a powerful marketing tool. Other pitfalls Brady mentioned were flaws in the platform's conversion timing, which is measured in...

  3. SEO Is No One-Trick Pony

    You can certainly use your analytics platform to identify where visitors are falling off and, in some cases, you can simply eye-ball test some things that are obviously wrong with the usability of a website.

  4. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    This, according to research commissioned by BloomReach, a company that provides a personalized discovery platform for online retailers. Forty-nine percent of consumers in the U.K.leverage organic search as the main point of entry to e-commerce...

  5. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    E-Commerce (if you’re a retailer, if you’re using a commerce platform to capture leads, or support non-retailer transaction activities) Mobile-First Mentality Adoption Continues On The mobile mind shift has created a paradigm in which the...

  6. Search Agency Covario Acquired, but its Saas Tools Remain Independent

    In a separate announcement, Covario highlighted the future of its SaaS-based platform, Rio SEO. Bill Connard, vice president of local search solutions at Rio SEO, said the platform’s “recent expansion of international business listings management...

  7. Bing Ads Enhances "Change History" Page

    We have made significant platform enhancements and increased the limit to 10 million. Bing has announced enhancements to the Change History page in Bing Ads. The Change History page gives advertisers a way to see how changes impact a campaign's...

  8. Marin Software Adds Support for Russia's Largest Search Engine

    Advertising platform Marin Software announced support for Yandex - Russia's largest search service, which also serves Turkey, Ukraine, Belarus, and Kazakhstan. That means advertisers can analyze, report on, and automate paid search campaign bidding...

  9. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking Factors and Rank Correlations report, which it says provides an "in-depth definition and evaluation of the factors that have a high rank correlation with...

  10. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Note: In addition, you can check out Groupon’s article on building a custom tracking and analytics platform] In this session at BrightEdge’s Share 14 event, brands like Groupon, Red Door Interactive, and Global Strategies discussed how they’ve...