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  1. Marketing Automation & Search – 3 Strategies for Mutual Success

    A point that's often over-looked when organizations begin building a business case for a marketing automation platform is content. This need to feed your automated marketing platform with whitepapers, guides, articles, videos, podcasts and...

  2. What is Mobile App Attribution & Why is it Important?

    When a user installs the mobile app, the SDK collects the same data points from within the mobile app and sends it to the platform. The platform generates the fingerprint of the install and then searches for clicks with the matching fingerprint.

  3. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    It was never intended to be a social media platform. In "Can Google be Trusted to Do No Evil? I talked about how Google+ provided a hub by which users could be tied to their websites, content, other users, employers, or locations.virtually any...