A point that's often over-looked when organizations begin building a business case for a marketing automation platform is content. This need to feed your automated marketing platform with whitepapers, guides, articles, videos, podcasts and...
Companies in highly regulated industries can simplify the selection process by insisting on a social CRM platform deemed compliant with their own industry’s regulations. This is perhaps most evident in the convergence of paid, owned, and earned...
Specifically, Google Analytics Premium users can have their unsampled session-level and hit-level analytics data sent directly into Google's BigQuery cloud platform to crunch our all kinds of great information really quickly.
A data analysis of the search results for queries containing 500 of the world's top tech writers' names using Conductor's Searchlight enterprise SEO platform (disclosure: I work for Conductor) – shows that Google is surfacing Google+ accounts for...
The Missing Platform But in the last three decades of this development, there’s one important business function that’s been relatively absent of a platform that could stay current and integrate well with others being developed.
When a user installs the mobile app, the SDK collects the same data points from within the mobile app and sends it to the platform. The platform generates the fingerprint of the install and then searches for clicks with the matching fingerprint.
Also, a neglected Google+ brand page doesn't necessarily say as much about the lack of brand engagement on that platform (or any social media platform for that matter), but perhaps more about those running social media for those brands.
It was never intended to be a social media platform. In "Can Google be Trusted to Do No Evil? I talked about how Google+ provided a hub by which users could be tied to their websites, content, other users, employers, or locations.virtually any...
No matter what business or what platform, the more high quality photos the more interesting your page is going to be. Yelp has remained a leading review site for local businesses for quite some time. Although the restaurant industry is no doubt the...
On the negative side, Google+ is a platform for content delivery more than a way to “business network. YouTube, as a Google product and video-serving platform, in itself is an opportunity for B2B social networking.
At the same time, consumers expect a seamless and relevant experience no matter their platform of choice. A recent survey by Telemetrics and xAd showed that 50 percent used their mobile devices to start the discovery process and 46 percent used...
We also know Google's own array of products and services play an important role in selecting what shows up on the information cards so it's important to use and optimize Google's social platform (Google+, Google+ Local, interactive posts).
While Google made no mention of its Glass platform in the filing, such a wristband device could presumably be used to connect with certain data points or compliment the company's current augmented reality platform.
Most other major publishers don't have the level of science, investment, and platform engineering that we do," Burke said. Yahoo sold a similar large-scale ad unit to brands in the past, but it has refined the product as it works to improve and...
Members on our platform have a value exchange and sense of trust with the platform. About 90 percent of mass affluent consumers use social media, according to a recent LinkedIn study. The study, Influencing the Mass Affluent, classifies the mass...
Cross-platform targeting remains the single biggest prize for Facebook's mobile revenue. Advertising revenue from mobile devices comprised 30 percent of Facebook's total ad revenue in the Q1 2013, up from virtually nil one year ago.
The good news for FBX advertisers: the platform allows you to do most of the same types of targeting as a traditional ad exchange. They shouldn't. Facebook now offers two categories of ads: Marketplace ads (Like Ads, Sponsored Stories, etc.and...
Twitter's self-serve ad platform is now available to all U.S.users, rather than just on an invitation-only basis. The social media platform has also added enhancements designed to help advertisers better analyze and manage their ad campaigns.
Google's social network connects with a variety of its services and allows the search giant to mine data from its Android platform. Google has announced that its desktop and mobile search will now include data gathered from Android app activity.
Google has launched its Now predictive search platform for Apple's iOS. The company is bringing the platform to Apple's mobile operating system as a feature on the new version of Google's Search application for the iPhone and iPad.
