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  1. Most Valuable Ecommerce Customers Come from Organic Search [Study]

    This is the picture painted by customer acquisition platform Custora in its latest study on ecommerce and the lifetime value of a customer. Not all customers are created equal. Tthe highest value customers come from organic search at a rate of 54...

  2. Google Mobile Ad Revenue Forecast to Hit Record $8.8 Billion in 2013

    The company has worked to further its reach in the space by supporting the Android platform, which has become the most popular smartphone OS on the market. Google will take home more than half of all mobile advertising dollars this year as the...

  3. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Make sure there's simple implementation on any ESP platform. But did you know that email plays a very important role with both of those from an engagement, brand, and conversion perspective? The New Inbox: The Intersection of Email, Mobile and...

  4. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    Here's a video with more information about Curalate and how their platform works: Image Credit: Shareaholic Even though Pinterest can't yet compete with Facebook, it is growing exponentially and in three short years is now one of the top six...

  5. Porn Comes to Google Glass, is Quickly Banned

    This was followed by a quick tweak to its Glass Platform Developer Polices to ensure that no more porn makes its way onto its augmented reality spectacles. Adult App Store Mikandi released the first pornographic app for Google Glass on Monday and...

  6. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    If you haven’t already done so and start monitoring activity via a platform such as Tweetdeck. Journalists, move over. Companies and organizations breaking news via a tweet is the new “normal” of public relations, media relations, and social...

  7. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Facebook, Google+, LinkedIn, Twitter, Pinterest, Foursquare, YouTube, and every other social platform each have unique terms of use designed to support the business they have built behind the public social experience.

  8. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    Of the .71 percent of social conversions, visual marketing platform Pinterest saw the highest spend. In analyzing more than 500 million shopping experiences, Monetate found the conversion rate for email marketing was more than 3 percent, while...