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  1. Stimulate Your Search Marketing Creativity With the Random Input Technique

    The obvious suggestion here is to focus on vanity, to tell my prospects that they'll look better when eating a clean, plant-based diet. We can identify our prospects' wants and needs, survey our competition, tweak and test ads and copy, and...

  2. What 'Quick Win' Metric Can You Identify & Measure For Your Prospects?

    The meals are 100 percent plant-based, and contain no added oil or sugar. Despite everything we know about diet, exercise and health, most of us don't eat or work out the way we think we should. An entire industry of wellness programs and lifestyle...

  3. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    Then in this case, a command and control was opened through the port connection, the tunnel went searching for connected devices to carry out the intended attack (in this case a denial of service, but it could be to do damage in your network, grab...

  4. Rise of the New School SEO Professional

    It may also be a matter of upgrading your deliverables and audits as shown above to plant the seeds of local, social, mobile, and content marketing opportunities into the minds of clients. Opportunities from content marketing to GPS, local, and...

  5. The Bra Tree – A New Way Of Thinking About Evergreen Content

    Evergreen content is basic definitions and how-to content, for example, “What is a Utah juniper tree” for a plant nursery. At the crest of the pass, there’s a cluster of evergreen bushes decorated by women’s undergarments – the bra tree.

  6. Does Your PPC Budget Match Your Conversion Optimization Budget?

    When I remarked to the owner of the landscape company who was guiding our efforts about how the plants themselves seemed to be the cheapest part of the affair, he replied with an old saying: “It’s better to plant a $10 tree in a $100 hole than a...

  7. How to Find a PPC Niche & Attract Customers

    If a plant prefers acidic soil, for example, it exudes sugars that attract bacteria, whose waste products contribute to acidic soil. And the plant that likes alkaline soil produces root exudates (a fancy scientific word for “stuff that comes out...

  8. The 'Hoarding' Template: A Perfect Model for Your AdWords Campaign

    Everything they plant withers and dies. I admit, I wouldn’t have predicted its popularity. But of course, the show isn’t really about clutter. Like other shows in the “rehabilitation” genre, “Hoarding” is about transformation.

  9. Search Engines & Opinions: Just How Trustworthy Are Search Results?

    Nobody seems to want a nuclear power plant in their back yard, but what are the real risks? And what is more environmentally friendly: a nuclear plant with the radiation half-life of its nuclear waste or a coal plant with its carbon dioxide...

  10. Is Diego Rivera Google Doodle a Nod to the 99%?

    According to PBS, the mural he designed for Henry Ford "depicted industrial life in the United States, concentrating on the car plant workers of Detroit," and whilst the piece drew criticism for expressing socialist sympathies, it was defended by...