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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    During this process you may find that there are already plans to produce content that might be suitable for attracting the kinds of links you are targeting. It's been pretty clear to most SEO professionals for a long time, even before we knew what...

  2. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    If you imagine that the mobile usage is merely a reflection of consumers logging onto social media, checking email or conducting search, or shopping, think again. How quickly and effectively an organization plans, develops, and adapts to deliver...

  3. Forget Big Content – Small Content Is Critical to Search Success

    Read any popular digital marketing thought leadership blog and you'd be bombarded with the notion that "big" content is the future of search and social success. And given that user behaviors are also changing with regard to how we use search...

  4. Google Will Alert Searchers About 'Right to Be Forgotten' Link Removals

    The fact that Google plans to add 'flags' to search links it has removed does nothing to tackle the fundamental problem with the 'right to be forgotten' ruling - which is the complete absence of legal oversight in this process," she said.

  5. Search is the Starting Point for 60% of Travelers, While Social Informs [Study]

    Kenshoo recently released an industry spotlight report for the travel sector that shows search leading as the starting point for consumers planning trips and making reservations. Kenshoo reports 58 percent of leisure travelers and 64 percent of...

  6. Top Brands Now Testing Pinterest Promoted Pins

    We first learned about Pinterest’s plans for promoted pins in September 2013. Now, Pinterest is taking the test into the next phase with a group of leading brands that will try promoted pins advertising for search and category feeds.