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  1. Stimulate Your Search Marketing Creativity With the Random Input Technique

    Search marketing is often a logical, market-driven endeavor. When we find ourselves in a search marketing rut, it's time to get a bit creative. I can use that quote to explain why people are stuck in their diets and health status because of all the...

  2. 4 Ways to Expand PLA Success in 2014

    Google's Product Listing Ads (PLAs) have become one of the premier ways for online retailers to promote products and increase visibility on search engine results pages (SERPs). As this format matures, the ecosystem will continue to innovate with...

  3. How Link Building Changed in 2013

    Yandex, the Russian search engine, announced plans to ignore links as a ranking factor for commercial queries, with a focus on human interactions with sites. We rename the process, we struggle to adapt to updates, we beg clients to let us stay as...

  4. What 'Quick Win' Metric Can You Identify & Measure For Your Prospects?

    These translate into search behavior when a certain threshold of despair or hope is reached. They offer 10-day meal plans, called Jumpstarts, to businesses and consumers. Despite everything we know about diet, exercise and health, most of us don't...