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  1. Stimulate Your Search Marketing Creativity With the Random Input Technique

    Search marketing is often a logical, market-driven endeavor. When we find ourselves in a search marketing rut, it's time to get a bit creative. I can use that quote to explain why people are stuck in their diets and health status because of all the...

  2. Google, Europe Near Antitrust Deal, Really This Time?

    In its latest proposal, Google said that it will display results from three competitors in a similar way whenever it promotes its own specialized search services. This joins Google's previous concessions, which include giving content providers the...

  3. 4 Ways to Expand PLA Success in 2014

    Google's Product Listing Ads (PLAs) have become one of the premier ways for online retailers to promote products and increase visibility on search engine results pages (SERPs). As this format matures, the ecosystem will continue to innovate with...

  4. What 'Quick Win' Metric Can You Identify & Measure For Your Prospects?

    These translate into search behavior when a certain threshold of despair or hope is reached. They offer 10-day meal plans, called Jumpstarts, to businesses and consumers. Despite everything we know about diet, exercise and health, most of us don't...

  5. 3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

    If a significant portion of your marketing budget is invested in billboards, television ads, and search marketing campaigns, but you've settled for a poorly designed website, not only is the effectiveness of the overall strategy compromised, but...