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  1. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    How the company plans to respond. Majestic's new Topical Trust Flow promises full web categorization. The feature has lots of potential: this article shows how it can be used to quickly identify multiple competitor news stories – stories that can...

  2. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    How quickly and effectively an organization plans, develops, and adapts to deliver quality mobile experiences will likely become a competitive advantage. If you're still struggling to leverage the website to support goals, you have some catching up...

  3. SEO Website Audits: Everything You Need to Know Part II

    Detailed implementation plans – different from actionable recommendations in the depth and breadth of explanation and specific instruction Website SEO Audits - What Are They? The term website SEO audit is a very general one that means anything that...

  4. Forget Big Content – Small Content Is Critical to Search Success

    One of the most popular posts of the year here on SEW focused on the increasing importance of this kind of data in informing marketing plans. Read any popular digital marketing thought leadership blog and you'd be bombarded with the notion that...

  5. Google Will Alert Searchers About 'Right to Be Forgotten' Link Removals

    Google plans to flag links that it censors due to Europe's recent "right to be forgotten" ruling. Google plans to place an alert at the bottom of each page where it has removed links, after the European Court of Justice (ECJ) ruled last month that...

  6. Search is the Starting Point for 60% of Travelers, While Social Informs [Study]

    Travelers from the Asia-Pacific region relied more heavily on social for inspiration, with 70 percent indicating they use the channel when making travel plans, according to Kenshoo. Market for the travel industry?

  7. Top Brands Now Testing Pinterest Promoted Pins

    We first learned about Pinterest’s plans for promoted pins in September 2013. A month later, Pinterest announced it would be testing the advertising format with an undisclosed group of advertisers. Now, Pinterest is taking the test into the next...