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  1. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    Traditional analysis only plans for mid-November, but when you know it's Formula 1, you can plan ahead," he said. Better tools for mapping mobile behavior based on time and location are the keys to predictive marketing, according to Bing ads...

  2. Android’s New Feature Paves Way for Apps Replacing Web

    Now Google is considering ways to let consumers try out new apps without downloading them in full, something that could save people time and data usage on their mobile phone plans as well as lead to more downloads, according to a person involved...

  3. Google App Searches Gmail for Upcoming Bills

    So I ran another test searching for some upcoming travel plans also stored in my Gmail, and those displayed perfectly fine. What day of the month is the cable bill due? That is a question you’ll never have to wonder again with the Google App’s new...

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    During this process you may find that there are already plans to produce content that might be suitable for attracting the kinds of links you are targeting. It's no secret that there have been a lot of changes in the SEO industry over the last...

  5. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    How quickly and effectively an organization plans, develops, and adapts to deliver quality mobile experiences will likely become a competitive advantage. If you're still struggling to leverage the website to support goals, you have some catching up...

  6. SEO Website Audits: Everything You Need to Know Part II

    Detailed implementation plans – different from actionable recommendations in the depth and breadth of explanation and specific instruction Website SEO Audits - What Are They? The term website SEO audit is a very general one that means anything that...

  7. Forget Big Content – Small Content Is Critical to Search Success

    One of the most popular posts of the year here on SEW focused on the increasing importance of this kind of data in informing marketing plans. Read any popular digital marketing thought leadership blog and you'd be bombarded with the notion that...