SEO News

Planning Process

RSS
  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Understanding the availability of such experts within an enterprise organization to produce content is another key step in the planning process. During this process you may find that there are already plans to produce content that might be suitable...

  2. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    I’ve been lucky enough to lead brilliant teams to create them, so let’s look at how that process works and what you can take from that into your own content process. Those creating them are drawing on countless years of experience and audience...

  3. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Perhaps the mobile experience lacking is the reason 88 percent of smartphone users and 82 percent of tablet users go back to their PC to continue the shopping process. Until retailers can instill more confidence in the mobile purchase process...

  4. 4 UX Tips That Will Improve Your Content Strategy

    At what stage of the purchase process does this buyer persona start to consume content from our business? Instead, create targeted content for each stage of a persona's buying process. What is it about our product or service that the buyer isn't...

  5. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    Certainly there is much to learn from the likes of these modern content farms, but what basic tenets should rule your quality assurance process? If your content isn't evergreen, you had better be chasing some very buzz-worthy topics or planning a...

  6. 4 Critical Elements of a Successful Content Marketing Team

    Whether this is a step in your process (i.e.your writer or editor acts at your content strategist, by developing topics before they write) or a discrete job, the content strategist role is important. In addition to understanding both SEO and the...

  7. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Every aspect of the marketing mix and sales process must be cohesively orchestrated to connect with prospective customers and provide everything they need to make that purchase decision. The brand must be prepared to meet the needs and exceed...

  8. How to Plan Effectively for Content Marketing in 2014

    You still need to have unique and engaging content such like a viral video and the process behind its development. Who should be your secondary audience when you're thinking about content planning? Content planning supports the core of social media...