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Planning Online Travel

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  1. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    Instagram: Personal passions, key influencers, travel/holiday preferences, and key life moments. This gives you a fantastic overview of that individual's online "movements" and, as a result, helps you paint a thorough picture of their likes, loves...

  2. Why Effectively Measuring Lead Performance in Mobile is Essential

    The travel industry consists of three distinct subcategories - Hotels, Airline, and Car Rental. To best demonstrate this unique behavior, let's look at the secondary action (actions that occur after the initial ad click) activities from two...

  3. Why You Should Combine Your PPC & SEO Strategies

    The retail industry has the greatest percentage (25 percent) of advertisers that are effectively coordinating paid and organic search results, followed by financial services at 21 percent, travel at 16 percent, technology at 13 percent, and health...

  4. 31 Top Cultural Factors to Consider for International Search

    Travel distances: I'm always amazed by how large U.S.distances are compared to what we're used to in the U.K. Looking at a map associated with your search terms, you might miss that eastern part of Russia is actually not hours, but days of travel...

  5. Avoiding Online Risks Kicking Off with the 2010 FIFA World Cup

    Expect an outpouring in World Cup-related phishing messages themed around refunds, tickets sales and lotteries, accommodations, travel, and team merchandise. With so many viewers planning to watch the games online, malware purveyors will capitalize...

  6. International Search Marketing Guide to the Holidays

    Other than travel, the holiday season in Japan usually doesn't reap the rewards in B2C search marketing as other countries might, but B2B in this Asian country during December is quite good as preparations are made and planned accordingly for the...

  7. Microsoft Live Search is Now Bing

    Technology from Microsoft's April 2008 acquisition of Farecast is now a central part of Bing Travel. Earlier this week, AdAge reported that Microsoft will launch an $80 million to $100 million campaign for Bing, which will include online, TV, print...