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Planning Mobile Content

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  1. Why Content Marketing is a Definitive Method for Success in 2014

    Creating content that is effective on a mobile device can absolutely increase your chances of success overall; by being represented properly on the devices and platforms that individuals have access to, the better success rate you will have in the...

  2. How to Plan Effectively for Content Marketing in 2014

    Making matters worse, it's going to be even harder to stand out to the media when everyone with a mobile phone is a news source. Content planning supports the core of social media marketing. Who should be your secondary audience when you're...

  3. The Multi-Platform Majority Has Arrived. Are You Ready?

    Today, 85 percent of overall total time spent on mobile devices takes place within apps, a clear sign that this inherently optimized experience is the preferred pathway to mobile content. Apps are the primary gateway to the mobile Internet, so...

  4. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Google Tag Manager (GTM) is designed to enable deployment of tags across all properties, takes care of tagging without editing HTML and including Google Tag Manager for Mobile, which enables tracking for native apps from the server side.

  5. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    There are some filters, so you can drill down things like web versus mobile. This wasn't a huge surprise, although granted it was an unwelcome one, as many had been planning for the day "(not provided)" became a ~100 percent reality.

  6. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Video content drives conversions: Mass video consumption within the media and entertainment industry drives mobile conversions at a rate that exceeds desktop conversions: 1.6x. Global and Mobile SEO The convergence of social, mobile, and search...

  7. Integrating Owned, Earned & Paid Media For Better SEO

    The website, blog/RSS feeds, social media profiles, updates, mobile apps, guest blogs, etc. More importantly, Technographics data from Forrester Research shows that digital ads such as banner ads, text, and mobile apps are the least trusted form of...

  8. 7 Critical Web Redesign Considerations You Can't Overlook

    Mobile phones, tablets and alternative devices must also be considered. Mobile site Planning a website redesign can be an extremely exciting process. Unfortunately, most designers and creative teams will use this opportunity to focus entirely on...