The idea is to surface relevant activity based on where you are in the world, serving up tweets from others around you — whether you follow them or not," multiple sources tell ATD. Study: Facebook Activity Correlates To TV Viewership (Social TV’s...
MJ: Do you find that social activity increases brand awareness or otherwise increases the number of searches for a brand/company name? Because the term "social" is used to mean almost everything on the web these days, I would posit that that any...
Host team lunches, watch industry-specific webinars/videos together, or any other type of bonding/learning activity that will encourage your team to keep talking. Prospecting: what it is and ways to do it, such as using advanced search queries or...
If you can get people excited about your product or service, that activity shows up socially. This morning I caught up with Duane Forrester from Bing as he prepared to kick off the Reykjavik Internet Marketing Conference (RIMC), a two-day boot camp...
A user’s location is an essential component to the mobile experience as 68 percent of smartphone activity is conducted out of the home. Data shows that during the day mobile users tend to be in a more active search mode when leveraging mobile (i.e...
The Google Catalogs dashboard has an Analytics tab which takes the publisher to a series of exportable line graphs showing activity on all of the publisher’s catalogs. I was actually in the “K”s looking for the Koo Koo Bear Kids catalog to search...
Research Online, Buy/Purchase Offline (ROBO/ROPO) – or indeed the opposite – are trends that aren't going away, and further complicate understanding the activity that this spend drives. Justifying mobile PPC spend might not be as simple as...
Performance Metrics: B2B search marketers must look even more closely at the quality metrics associated with the traffic activity from search engine visitors. In addition to a greater percentage of users searching while logged into their Google...
Distributing content is primarily a tactical activity with an online/SEO bias attached to it. Since Google introduced its Panda and Penguin algorithmic updates, we've seen a seismic shift in the way that we work "with" search engines.
The study used data taken from more than 1,500 smartphone and tablet users who reported that they had engaged in automotive-related mobile activity in the past 30 days. Telmetrics and xAd say the disparate app use has to do with consumers...
By ensuring every conversion rich activity is properly tracked and accounted for when both planning and optimizing for performance, as well as recapping campaign successes. More than three-quarters of mobile travel users download map and driving...
A couple months ago, RJmetrics.com reported that Google+ user activity typically boils down to one post and then little to no engagement thereafter. This 25 percent activity rate seems pretty low. Links from good sites are still relevant to support...
It's important to ensure you have the right level of activity across all channels. Use social data to help find out what people are talking about using something like social mention or Bottlenose, a new social search engine that I love.
With some good planning and knowledge of the business you should be able to take full advantage of the consumer tidal wave of activity. The busy season is fast approaching for those of us in the paid search world.
Follow inspirational people in your industry and share their images - use their activity to inspire your own new content, as well. Use a search engine to search your own most popular blog titles and see what other related ideas come up.
The use of enterprise collaboration software with Facebook and Twitter-like functionality – like microblogging, profiles, and activity streams adapted for workplaces – will soar, eclipsing demand for more traditional communications and...
Staying very active is essential, two or three days of low activity can really impact your score and drop you down rather quickly but being hyperactive won’t necessarily have the opposite effect either.
Not all your SEO requests will be acted on so those are the times that you would need to make a swift decision about which project is a high impact activity and which request you can do without. In fact, search engine marketing (SEM) and SEO is an...
Posts saw the most activity between 1pm and 7pm PST, peaking at 4pm. They have been using them for B2B with success and are exploring the potential benefits of incorporating more imagery and potentially viral content in their search and social...
This goes beyond search and includes email scanning, location data from phones and Google +1 activity. Besides Google+ and social search, one of Google’s major focuses is mobile. The big change: Google clearly states that it will combine...
