SEO News

Planning Activity Search

RSS
  1. Conquering Content Marketing, Step 3: Facing the 'Fans'

    When Lisa stepped in for Don a few weeks ago, she suspended all marketing activity, but the company's bashing continued across social media. For SEO, Lisa can use the British Outfitters website as the campaign hub, with numerous spokes of consumer...

  2. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    So when I do a post like this, I'm trying to provide guidance on the sort of behavior or activity that Google would prefer not to reward. You could be surprised with how direct traffic from some sites performs when compared to search referrals.

  3. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    Maximizing return on investment is the key to all marketing activity and in digital PR, or outreach, it is critical. Pinterest: Personal passions, key event planning, influencers. Very quickly you can build a "Private Page" within which you can...

  4. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    When choices have to be made to minimize channel activity, or scale up the investment in any channel, it is important to identify the channels that yield the greatest results. With an emphasis on the website as the ultimate destination for all...

  5. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Search is widely acknowledged to be the number one mobile browser activity – actually, it's the number one mobile activity overall. Google+ Local: Smartphone search is heavily oriented towards actionable, real-world activity – approximately 74...

  6. Audience Targeting in Mobile: 4 Key Elements of Context

    A user’s location is an essential component to the mobile experience as 68 percent of smartphone activity is conducted out of the home. Data shows that during the day mobile users tend to be in a more active search mode when leveraging mobile (i.e...

  7. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    The Google Catalogs dashboard has an Analytics tab which takes the publisher to a series of exportable line graphs showing activity on all of the publisher’s catalogs. I was actually in the “K”s looking for the Koo Koo Bear Kids catalog to search...