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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    A culmination of several months' work and a year’s planning, ClickZ Live is the rebranded conference of the former SES and recognizes the ever-evolving changes taking place in the digital marketing industry, which has moved far beyond just search.

  2. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Now the social network is planning to crack down on these calls to action, calling the practice "like-baiting. However, how Facebook is planning to flag these links could end up labeling great content as being spammy simply because it's not being...

  3. Pick Up on Current Events for Link Building

    While all your competitors are planning ahead for annual or seasonal events like national holidays, you should rather skip these crowded times (unless you have a fantastic plan). Attracting a lot of attention with your website is one of the best...

  4. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    If you're considering "reinvention," map out your customer's journey and start planning for how data from those touch points can integrate, such as: Forty percent of marketers say they want to reinvent themselves, but only 14 percent actually know...

  5. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    If your content isn't evergreen, you had better be chasing some very buzz-worthy topics or planning a multi-channel approach to drive traffic and engage visitors. What did you just click on? Look at the ridiculous headline for this column.

  6. Conquering Content Marketing, Step 3: Facing the 'Fans'

    She is planning to achieve these goals across different platforms, all working together as part of an integrated whole. Lisa Hughes, a New York-based content marketer for UK clothing and apparel company British Outfitters, was talking to her boss...

  7. 4 Critical Elements of a Successful Content Marketing Team

    If your company is planning to hire an agency, this will help you insofar as you'll understand how many individuals it takes to run a great campaign. As agencies move to specialize in content marketing and companies launch their own internal...

  8. Why SEO Can't Reside in a Silo

    The customer in the previous example isn't planning to buy another widget for a few weeks, but it just so happens that the business in this example is having a sale that's too good for her to pass up, and is leveraging email marketing to promote...