When it comes to digital advertising, we often spend our time pouring over data in order to create planning, modeling, targeting and buying efficiencies. It’s very easy to get caught up in the process when, in the end, all anyone wants to know is...
In 1990, the Gartner Group coined the acronym, ERP, for Enterprise Resource Planning – which essentially became the umbrella term for big-business software platforms that automated efficiencies in areas of supply chain and vendor management...
Google is planning to be a lot stronger on their enforcement of these types of paid links and advertising, disguised as “advertorials”. The latest Google Webmaster video features Distinguished Engineer Matt Cutts talking about what webmasters can...
As a result of this uncertainty, it's vital to have tools in place to collect actual audience data to compare against the personae developed during the research and planning stage. Effective content marketers follow a three-step audience research...
This process includes research, conceptualization, feasibility assessment, establishing design requirements, preliminary design, detailed design, production planning, tool design, and finally going to production.
And if it's hard to accomplish and requires a lot of planning and synergy on your end, then you're probably doing it right. The issues that can arise from some press release networks are the mass-scale duplicate content and redundant anchor text...
Easier planning, better reporting: New tools for display ads – Inside AdWordsNow available: Google Display Planner and two new reports, Demographic Performance and Placement Performance. One page out of millions gives Mozilla trouble with Google.
It lays the groundwork for the planning, research, creation, development, implementation, and measurement of everything that lives on your site. To the world outside of your colleagues, clients, and partners, your website is your company.
Yet, few will achieve action-inspiring influence without planning and effort. Influence is a powerful word, permanently ingrained into the digital landscape in which we live, work and play. In essence, influence means you're inspiring others...
Hubspot offers a great social media planning calendar which allows you to input the date and time you would like to publish articles for particular social sites, and will auto calculate the number of characters in your post.
Planning is certainly important, but "planning for the moment" is also a key consideration. For some time now, social has been all the rage. Yet, many people are still trying to figure out exactly how social plays into their search strategy.
Savvy marketers can more efficiently deliver target reach and frequency objectives when they plan holistically across channel vs.planning in each channel as a silo. NewFronts") have been dominating my conversations as of late, with a lot of it...
So when planning to build out the experience, screen size can make quite a difference ‐ compare a little 4-inch smartphone to a 10-inch or even a 7-inch tablet screen. Increasingly, your audience is spending time interacting with your brand on...
Planning a beach vacation An old joke that I first heard from my friend and colleague Ann Convery: An elderly gentleman is rocking on the porch in the evening, next to his dog, who's lying down beside him and howling miserably.
You should also stick to comparing only factual events with the plan and ignore subjective "non-events" like what the person thought, felt, or was planning to do. While I was scrambling to finish some last-minute handover items during my last day...
Foursquare Planning to Offer Check-in Data to Target Ads on Other Platforms – Advertising Age Google's Matt Cutts and former ex-Googlers talk spam, rankings, and SEO tips. Google has safer results than Bing, Yandex, and Blekko.
Angie Schottmuller (@aschottmuller), director of interactive strategic planning and optimization, Three Deep Marketing, began her SES New York 2013 session by discussing how people take specific actions on your site, whether it's an RSVP, watching...
Ecommerce organizations are already on top of this – with knowledge passing sales predictions (influenced by the runway) from fashion buyers to merchant and marketing teams focused on feature and promotion planning, but SEO remains the ugly...
One of the key areas focused on was the internal planning of social media and how that ties into the external public relations and reputation management of a company. Does the saying "There's no such thing as bad publicity" apply to social media...
Schedule regular brainstorm and project planning sessions. It's a scary thought, knowing you're incapable of monitoring each and every detail of whom and what they are pitching. Besides being scary, outreach teams are a breeding ground for...
