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  1. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    No need to scroll to find the right circle if you're planning to add a large affinity group. According to Christian Ashlock, Product Marketing Manager at Google+, the reason to limit the availability to just those accounts was to ensure that...

  2. Why You Need to Own Your Data & Digital Assets

    Understanding how customers are finding and consuming digital assets (website, social media, ads, email, video, etc.is vital to planning where to allocate resources. If possession is 9/10 of the law, why do so many businesses relinquish control of...

  3. Google Reveals What New & Expectant Parents Search For

    Health is their biggest concern, but believe it or not, college planning is right up there. Planning for School Trumped by More Immediate Concerns When Baby Arrives During pregnancy, it seems that future parents are actively learning and planning...

  4. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Most online advertisers know that mobile-specific experiences are important, but less than half engage in mobile practices, and many aren't planning to this year. This is one of the mobile opportunity gaps that Yahoo and Kenshoo teamed up to...

  5. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Content marketing is more than producing content or a single campaign; it's an evolving program to reach, communicate, and engage with your audience that takes planning and refinement. Now, content marketing has established itself as the backbone...

  6. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    A culmination of several months' work and a year’s planning, ClickZ Live is the rebranded conference of the former SES and recognizes the ever-evolving changes taking place in the digital marketing industry, which has moved far beyond just search.

  7. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Now the social network is planning to crack down on these calls to action, calling the practice "like-baiting. However, how Facebook is planning to flag these links could end up labeling great content as being spammy simply because it's not being...

  8. Pick Up on Current Events for Link Building

    While all your competitors are planning ahead for annual or seasonal events like national holidays, you should rather skip these crowded times (unless you have a fantastic plan). Attracting a lot of attention with your website is one of the best...