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Planning

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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    That's why it's extremely important to understand these dynamics in the planning and scoping stages of a program, so that it doesn't take anyone by surprise and it's a planned for expense regardless of who is doing the work.

  2. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    They know when they get into their planning meeting they will need fantastic feature ideas around the four areas of focus. Mark Twain Mark Twain has a point. Over the past 18 months I have been that boy, attempting to draw on all my learnings from...

  3. 5 Takeaways From the World Cup for Global Search Marketers

    Planning ahead of global events is critical if you want to capitalize on multi-national projects. Before the World Cup, Adidas geared up and started planning and it paid off well, with a sales up more than 45 percent from last year in some markets.

  4. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    It can also really help with content planning and even product buying choices. You would have no idea whether you were reaching the target market you thought you were or if specific products or platforms brought in people older or younger than you...

  5. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Tools for estate and retirement planning But it need not be that way. After all, everybody needsgood and reliable information when it comes to money. So it should not be difficult for financial institutes to grab people's attention with the right...

  6. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Some organizations may continue to view mobile as an "add-on" or supplementary effort when planning for digital interaction with customers. If you're still struggling to leverage the website to support goals, you have some catching up to do, as the...

  7. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    No need to scroll to find the right circle if you're planning to add a large affinity group. According to Christian Ashlock, Product Marketing Manager at Google+, the reason to limit the availability to just those accounts was to ensure that...

  8. Why You Need to Own Your Data & Digital Assets

    Understanding how customers are finding and consuming digital assets (website, social media, ads, email, video, etc.is vital to planning where to allocate resources. If possession is 9/10 of the law, why do so many businesses relinquish control of...