Once you understand what's happening in the year ahead, you can plan where to invest your time, resources, and energy. However, plan ahead and you'll see many opportunities open up – and you'll be able to give them the time they deserve in advance.
Well, the logical answer would be to start with a realistic business plan, but that plan should also contain competitive analysis as a mainstream part of it. Use your competitors to figure that all out, and go from there to implement your own plan.
NRF also reports consumers plan to spend $2.3 billion on flowers. In fact, last month, a Google exec revealed to Business Insider just how they come up with all those creative angles. Today is your lucky day – if, for some reason, your mother...
To do so, a B2B organization must first have a solid social media plan that defines the market position and a review of the online competition. This means that a person can follow and engage with your business on a personal level, creating...
Just like the message boxer Mike Tyson delivered when he said "everyone has a plan ‘til they get punched in the mouth," content marketers recognize that all bets are off as soon as the content makes contact in the wilds of social media.
You need a strong plan for publishing great content, promoting that content, and then engaging with your fans. And as you can guess, "places" should be of particular interest to anyone running a local business.
Before finalizing any content plan, you should always run your ideas through a content types process to align ideas against the relevant content types for your business. That covers a vast array of different types of business; from HR and insurance...
Plan and write a series of 5 or more blog posts around your core idea. When your business is still new, you, as the solopreneur are usually doing all the work. When you’re just starting out with your content marketing strategy, one of the biggest...
In an age where SEO is a necessary component to any marketing or PR plan, it's sad to see so many people being taken advantage of. Perhaps to these people, it's just numbers and a day in the life of their business.
Chinese Internet giant Qihoo 360′s three-fold plan to challenge Tencent and Baidu [Interview] – The Next WebBaidu challenger Qihoo has captured 10 percent of the search market share in China, aiming for 40 percent by 2015.
A content strategy is your website's master plan. Create a Content Plan Advanced SEO professionals will generally perform exhaustive keyword analysis, and that will lead to the recommendation of new pages, which also need to be included in the...
This threaded model helps plan if you need device-specific content, and which devices get that content: Content strategy is all about matching visitor intent with the right message to meet user needs and business goals simultaneously.
Far too often technology is created or implemented without the inherent ability to support the actions required to support the strategic plan. Harvard Business Review recently challenged the long-term value of influence in the context of the...
What are three key things you should consider adding to your marketing plan, according to the experts? Competing with the big names, giant retailers, and pop up chains can be a tall measure for any small- to medium-sized business (SMB), especially...
It's easy for me to say: I mean it involves lifestyle changes, but I think the most important step for any entrepreneur is to not do a financial forecast, not write a business plan, not do a PowerPoint pitch, but to create a prototype and either...
And, try and have a plan for how social works with other things that you’re doing, from PR, to web design, to promotional marketing and – yes – to search engine optimization. RTCM does not have to happen during a major media event, and the truth is...
Australian small businesses inch towards social media – Econsultancy78 percent of (200) small businesses say they plan to increase their time on social media over the next year, according to Bibby Financial Services Australia study.
The main issue with going in this direction is that the amount of data usage can really rack up monthly costs if your users don't have an unlimited data plan. When you start to plan your mobile strategy, you have to think about what content you...
There are a number of problems that surface with this plan. I've always recognized that Google is a business and they need information in order to do their job of serving targeted ads. I was certain it ran a lot deeper than that.
Make sure what you do, or how you plan to address the user's intent, isn't buried. For business text content, is LinkedIn an option? My previous article extolling the death of keywords talked about developing intent-based topics and building...
