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  1. Key Factors to Effective Competitive Analysis as a Small Business

    Well, the logical answer would be to start with a realistic business plan, but that plan should also contain competitive analysis as a mainstream part of it. Use your competitors to figure that all out, and go from there to implement your own plan.

  2. How to Create Compelling Content Based on Learning Styles

    Before finalizing any content plan, you should always run your ideas through a content types process to align ideas against the relevant content types for your business. That covers a vast array of different types of business; from HR and insurance...

  3. 10 Vital Steps to Building Social Influence

    Far too often technology is created or implemented without the inherent ability to support the actions required to support the strategic plan. Harvard Business Review recently challenged the long-term value of influence in the context of the...

  4. Video, Journalists & PR: 3 Keys to Local Small Business Marketing #Pubcon

    What are three key things you should consider adding to your marketing plan, according to the experts? Competing with the big names, giant retailers, and pop up chains can be a tall measure for any small- to medium-sized business (SMB), especially...

  5. Guy Kawasaki Talks Content Marketing, Social & Google+

    It's easy for me to say: I mean it involves lifestyle changes, but I think the most important step for any entrepreneur is to not do a financial forecast, not write a business plan, not do a PowerPoint pitch, but to create a prototype and either...