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  1. 4 Pitfalls to Avoid Heading Into the Holidays

    Issue Escalation Plan Yes, I know it’s hard to believe, but the holidays are here again. I know all of our brands and teams have been planning already for months and are now just fine-tuning their plans for success.

  2. Can Groupon Break Into the Search Market?

    Another key difference is Groupon's plan to turn management of the pages over to business owners. Next up is a plan to tie listings to reservation sites and scheduling services, ensuring that users can find and buy from local businesses without...

  3. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    Make sure you understand your budget before the holidays arrive, so you can plan accordingly. Review historical performance during the holidays and plan accordingly. Plan for Next Year For e-commerce advertisers, the holidays are the busiest time...

  4. Google to Fight Piracy by Modifying Search Algorithms

    These results show in the U.S.only, but we plan to continue investing in this area and to expand it internationally. Google has updated its search engine algorithms in an attempt to restrict piracy websites appearing high in its search rankings.

  5. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    Traditional analysis only plans for mid-November, but when you know it's Formula 1, you can plan ahead," he said. Better tools for mapping mobile behavior based on time and location are the keys to predictive marketing, according to Bing ads...

  6. Native Advertising for Small Business: The Missing Link?

    Native advertising is the missing link in a small business’s content marketing plan that can make it succeed. Unfortunately, content marketing doesn’t need faith — it needs a plan. Ninety-four percent of small businesses use content marketing in...

  7. 24-Hour Breakdown of Searches on Black Friday and Cyber Monday

    As marketers, we obviously need plan our promotions, bids, and budget accordingly. If the U.S.holiday retail economy was a country by itself, its GDP would rank number 22 in the world. With spend of $601.8 million last year, it’s pretty phenomenal...

  8. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Timing may seem like the least of your concerns, except that no matter what the organization, each of the teams in step two has their own timeline(s), goal(s), and plan(s) for executing their parts. The best way to begin your mobile migration plan...