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  1. 24-Hour Breakdown of Searches on Black Friday and Cyber Monday

    As marketers, we obviously need plan our promotions, bids, and budget accordingly. If the U.S.holiday retail economy was a country by itself, its GDP would rank number 22 in the world. With spend of $601.8 million last year, it’s pretty phenomenal...

  2. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Timing may seem like the least of your concerns, except that no matter what the organization, each of the teams in step two has their own timeline(s), goal(s), and plan(s) for executing their parts. The best way to begin your mobile migration plan...

  3. Last-Minute SEO - Here Come the Holidays!

    Year-Round Visibility Plan. Do you have a year-round visibility plan you can just tweak for changes in seasonal search terms? When Labor Day comes, you get back to work relaxed and ready to start working on your site visibility plan for the holidays.

  4. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Find the most authoritative sites within a niche and create a plan to approach them. Is there such a thing? That’s a question most SEOs, marketers, and business owners have been trying to answer since Google Penguin first hit in April 2012.

  5. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    The editorial and marketing teams there know their audience inside and out and have a well-drilled plan to ensure they "service" their three key personas well with each issue. Pick up any one of those and read the "cover lines," the carefully...

  6. 14 Top-Notch Resources to Help You Become a CRO Expert

    Chapter 4 – my personal favorite – teaches you how to create an optimization plan. Even those considered to be CRO (conversion rate optimization) experts had to start somewhere. Nobody knows right away how to optimize websites as soon as they walk...

  7. 5 Takeaways From the World Cup for Global Search Marketers

    Plan Ahead With Your Strategy Creating a thorough plan at least six months in advance will be key. Even if you aren't a soccer fan ("football" to the rest of the world), you were most likely exposed somehow to the event through digital and...