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  1. Forget Big Content – Small Content Is Critical to Search Success

    What is a "flat plan"? One of the best ways to start the process of pulling together your regular strategy is to reverse engineer the "flat plan" of your favorite magazine! In simple terms, it is the document used to schematically plan out the...

  2. Pre-PPC Strategies For Launching a New Product

    Kevin Milani, VP of Digital Marketing for Virtual Marketing Staff, uses Graph Search to find out about people who like similar products and services to the ones his clients plan to launch. But in order to use PPC to ask and answer questions about...

  3. Travel PPC: Top Advertisers, Keywords & Destinations [Report]

    Even though none of the destinations below made the list of top travel keywords they do provide insight into where people plan on traveling this year. About 12,700 advertisers spent more than $750 million on more than 50,000 travel-related keywords...

  4. PPC Management: Your Past, Present & Future

    I was simply running some analysis within Excel while building out a strategic plan for a client. Managing pay-per-click (PPC) campaigns is like time travel. Without digging too deep into astrophysics or multi-dimensional theory, PPC managers need...