It can also help to work through the various stages of the classic sales and conversion funnel, preparing a communications plan from day one to ensure that your eventual goal, to grow a long-term relationship with the influencer, happens.
It allows you to plan out your editorial calendar. What are some ways to show ROI and what sort of skills do you need on your team to make your brand or agency into an efficient, quality content producer?
Gayglers from all departments of Google formed sub-committees to discuss budget, plan events, order schwag and advertise Pride while keeping an eye on the prize: ensuring the messages of diversity, inclusion and pride are central themes throughout...
This pilot program is currently only available to those in the travel and education sectors, but they do plan to expand further later this year. Good news for Google advertisers looking to expand their advertising performance with dynamic...
So if you haven't already it's time to add local search optimization to your marketing plan. Before we dive into the thicket of what it takes to win in the space and who the players are, let's take a step back and review the basics of local SEO.
We cooperated fully with the ICO throughout its investigation, and having received its order this morning we are proceeding with our plan to delete the data. The UK Information Commissioner's Office (ICO) has served Google notice that it must...
If you decide to use a framework ensure you have a plan in place. Google's announcement that responsive web design is its preferred method for mobile delivery, coupled with its recent announcement of an algorithm change favoring best-in-class...
Building real back links, industry authority, brand reputation and expanding the scope of your content have got to be a bigger part of the plan now. They didn't plan on me hitting a double; they knew I wasn't going to do a split to catch a pop-up...
While the specifics of your content strategy is still informed by data, this starting point depends on the idea that the probability of your succeeding with your content strategy increases when you start with a plan to build content that you...
In a post on the Google Webmaster Central Blog, Google warns that “we plan to roll out several ranking changes in the near future that address sites that are misconfigured for smartphone users. Google’s Distinguished Engineer Matt Cutts has...
Jo Turnbull: I think it is important to incorporate social media into a content marketing plan and within that you use egobait, instead of just doing social because you think you should not because you understand it or really want to.
Understand where your audience segments are in the funnel as you plan social ad campaigns. Hundreds of experienced and knowledgeable marketers will gather together later this week for SES Toronto 2013.
From this data, you can quickly formulate a plan around what next steps you need to take. The most obvious is Google Analytics, which offers an in-depth analytics suite to help even the most basic user understand and improve traffic to their website.
The tool is just one component of a recovery plan and a minor one in the overall scheme of a recovery. In the aftermath of that rollout, webmasters that were affected are now desperate to recover. Some are looking to toward the Disavow Links tool...
At SES Toronto next week on June 13, I plan a deeper, more detailed dive on this topic in the Social Media in the Boardroom session. Social Media ROI: How To Define a Strategic Plan Social media marketing affects and supports all critical areas of...
Provide a Game Plan give them a fresh background and profile image – and show them who they should be following, how to find other people to follow, how to use Twitter search and other tools, and help them get their feet wet so they feel...
Four groups of Canadian marketing professionals plan to attend the SES Toronto networking cocktail reception on Thursday, June 13 for a collaborative get-together with SES attendees, speakers and exhibitors.
You can use the following simple five-step plan to create a brand awareness campaign on the Google Display Network. A simple five-step plan to increase brand awareness using AdWords. Gone are the days were "buzz" and "hype" were unquantifiable and...
Reaching target audiences wherever they are in the social landscape is a strong motivating factor when developing the social media marketing plan. Brands and businesses were initial skeptical about the validity of social as a marketing and business...
However, before you rush to the iTunes app store to download the micro-storytelling app, you will need a micro-plan. Twitter introduced the Vine app on January 24. Adoption of the mobile service that lets you capture and share short looping videos...
