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Placement Tool Online Versions

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  1. Search Engines And Legal Issues

    Responding to recent FTC recommendations, FAST has added additional information about how it crawls web pages and displays search results, including information about paid placement and paid inclusion content.

  2. How LookSmart Works

    LookSmart Readies Paid Placement Program, 7/01 The Zeal quiz is a wonderful (and free) teaching tool. An online gambling listing would also pay $0.15 per click for the first 5,000 clicks. Finally, take the same situation as above, but let's say you...

  3. Tracking and Measuring Search Engine Marketing Success

    DoubleClick's DART http://www.doubleclick.com/us/advertisers/adserving/dart5/ DoubleClick's DART paid placement and advertising ROI tracking tool generates web-based reports on cost per click, number of clicks, overall media cost, conversion rates...

  4. The Search Engine Update, September 4, 2001, Number 108

    New Tools For Managing Paid Placement The Search Engine Update, June 18, 2001 http://www.searchenginewatch.com/subscribers/articles/0106-bidtools.html WebPosition Gold has released an updated version of its software that adds support for checking...

  5. Forget Smart Tags; TopText Is Doing What You Feared

    Discusses how some partnerships with some paid placement search engines caused some Surf+ users to reach porn sites and how FindWhat broke off its partnership with Surf+. Mystery links New Web advertising tool gets results, draws criticism San...

  6. The Search Engine Update, May 2, 2001, Number 100

    Ask Jeeves is also relaunching the paid placement program that is run through its Direct Hit site, targeting it toward large advertisers and abandoning the self-serve bidding model it initially debuted early last year, which was aimed at small and...