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  1. Content Marketing Put a Man on the Moon, What Can it Do For You?

    A departure from his usual social media and digital flight pattern, Scott's "Marketing the Moon" tells the story of how NASA not only put the first man on the moon, but pioneered the use of brand journalism, product placement, and real-time...

  2. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    Using this information, you can determine what other images you should be pinning on Pinterest, what images/products to feature and highlight on your site or social media campaigns, as well as how to adjust placement of products on your site.

  3. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    Call to Action: Absolutely uber-critical is the colour, placement and message on your conversion buttons. The psychology of buying is a subject that has attracted a lot of interest over recent years as marketers search for ways of fine tuning...

  4. Google AdWords for Video Launches with Improved Targeting on YouTube

    Think about placement and optimize the length of your video to work for the best placement. The winners in the competitive bidding landscape of AdWords for Video will be those advertisers who engage most effectively with placement, ad timing and...

  5. The Agency's Guide to Building Links and Expertise with Guest Placement Campaigns

    Guest placement campaigns for link and expertise building require perseverance, remarkable content, and a ready supply of potential publishers. If you find guest posters with footprints across hundreds of sites then set those aside for high-volume...

  6. Eightfold Logic Intends To Link Up Potential Business Partners

    Put another way, a link should generate traffic to your website on the merits of its own placement, rather than for its collateral effects on search engines. Consequently, the 'art' of link building (of which, recently, we have been covering...