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  1. Google AdWords for Video Launches with Improved Targeting on YouTube

    Think about placement and optimize the length of your video to work for the best placement. The winners in the competitive bidding landscape of AdWords for Video will be those advertisers who engage most effectively with placement, ad timing and...

  2. Social TV Grows Up: Communities and Advertisers Flock

    Brands already paying for product placement will be able to offer experiences which lead to purchase by incorporating content into mobile device TV applications and connected TV functions. The tool is quickly gaining users who can see which shows...

  3. SEO vs. PPC: Heavyweights Duke it Out at SES Chicago 2009

    Control over placement on the search engine results pages (SERPs) Essentially, Dave does believe that PPC is a great tool for testing, but not for a long-term business proposition. This guest post was written by Manny Rivas who is an SEO Account...