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  1. PPC Management Operations: The Ultimate Guide

    You want to make sure you're claiming top spots in paid search placement, just like in organic search. Now that you have recommendations on what to look for throughout the year, put it all together using your favorite project management tool (e.g.a...

  2. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    While it may make logical sense to find your influencers once you have you content in place if your goal is to achieve a specific "placement," then I would argue the opposite is true. Klout: It may be famed as a social influence measurement tool...

  3. PR & SEOs Listen Up! HitTail is Back to Make You Panda Proof

    Where SEOs need to be on a monthly retainer to do link development until rankings pay off, PR professionals need to be on a monthly retainer to do story development, until the big placement pays off. What PR knows is that one good article with the...

  4. Google AdWords for Video Launches with Improved Targeting on YouTube

    The winners in the competitive bidding landscape of AdWords for Video will be those advertisers who engage most effectively with placement, ad timing and demographics. Think about placement and optimize the length of your video to work for the best...