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  1. Content Marketing Put a Man on the Moon, What Can it Do For You?

    A departure from his usual social media and digital flight pattern, Scott's "Marketing the Moon" tells the story of how NASA not only put the first man on the moon, but pioneered the use of brand journalism, product placement, and real-time...

  2. PPC Management Operations: The Ultimate Guide

    You want to make sure you're claiming top spots in paid search placement, just like in organic search. Now that you have recommendations on what to look for throughout the year, put it all together using your favorite project management tool (e.g.a...

  3. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    While it may make logical sense to find your influencers once you have you content in place if your goal is to achieve a specific "placement," then I would argue the opposite is true. Klout: It may be famed as a social influence measurement tool...

  4. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    Using this information, you can determine what other images you should be pinning on Pinterest, what images/products to feature and highlight on your site or social media campaigns, as well as how to adjust placement of products on your site.

  5. PR & SEOs Listen Up! HitTail is Back to Make You Panda Proof

    Where SEOs need to be on a monthly retainer to do link development until rankings pay off, PR professionals need to be on a monthly retainer to do story development, until the big placement pays off. What PR knows is that one good article with the...