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  1. What is SEM? Depends on Who You Ask

    SEM methods include: search engine optimization (SEO), paid placement, contextual advertising, digital asset optimization, and paid inclusion. In the wake of Google algorithm updates, Penguin, Panda and Hummingbird, many have shifted from offering...

  2. PR & SEOs Listen Up! HitTail is Back to Make You Panda Proof

    Where SEOs need to be on a monthly retainer to do link development until rankings pay off, PR professionals need to be on a monthly retainer to do story development, until the big placement pays off. What PR knows is that one good article with the...