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  1. Nomenclature: The Industry Case For and Against SEO

    The overall impression I’m getting from many interviews, conference sessions, in-person conversations (yes, they still happen the odd time), forums, blog posts and comments, etc.is that no one is really saying the practice of optimizing content...

  2. Affiliate Programs: Moneymakers or Brandbusters?

    Affiliates engage a number of tactics, listed by Lisa Riolo as email campaigns, software applications, website promotions, and paid placement in search engines. The squeeze zone between affiliates' costs per click and their cut from the sites they...

  3. The Search Engine Update, April 15, 2003, Number 147

    It may be so, but it would be nice to see Overture offer an opt-out to advertisers who don't want contextual placement via Gator or other distribution partners, in the way that Google provides. A key finding was that positions 2-4 in paid listings...