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  1. Implications of Google's AdWord Changes

    Add to that that we are now seeing bids required to occupy front page positions, it sounds like a push to the former Overture bidding system - is being attempted. The new Ad Placement tab was a major effort to reignite interest in the content network.

  2. SearchDay: What Can TV Learn from Search?

    Posted by Frank Watson Jul 10, 2008 David Utter over at WebProNews has written an insightful piece on the possibility Microsoft wants Yahoo mainly for the old Overture patents it holds, in particular patent 361.

  3. Paid Search Advertising: Google AdWords, Yahoo Search Marketing & Microsoft adCenter

    Yahoo Search Marketing (YSM), formerly Overture and GoTo, also allows sites to "bid" on the terms they wish to appear for. As with Google, you may wish to eliminate your ad spend or continue for terms not receiving good editorial placement once...

  4. New Search Patent Filings: August 29, 2006 - Yahoo looks at Interactive TV and VOIP

    Assigned to Overture Yahoo patent filings include one detailing bidding for placement in paid search filed this past April, another that details a very interactive environment for watching television programming, a third describing a method of...

  5. New Search Patent Applications: July 5, 2006 - Google Coming to a Shopping Mall Near You

    Assigned to Overture Services, Inc. A higher bid by a network information provider will result in a higher rank value and a more advantageous placement. Google files patents for shopping offline with online assistance, a secondary map in Google...