Last year on The Apprentice, Pontiac used a programming tie-in to tell people to look them up on Yahoo, where Yahoo had inserted some type of Yahoo For a few thousand dollars, he tapped into traffic from a product placement set-up that cost over...
Burnett Productions to Yahoo: Your're REhired May 4, 2005 - Word that Yahoo has extended its deal Mark Burnett Productions, the producer of "The Apprentice," to produce the official site for the program.
How A Product Placement Strategy Works from AdAge looks in depth on how Yahoo is promoting its Yahoo Local service through The Apprentice television show. Apparently, one episode last season got a ton of people to try searching at Yahoo for...
Yahoo just struck a deal to get it into reality shows of The Apprentice and The Contender. Paid product placement? Ironically, Yahoo is the most aggressive of all the services in terms of gaining product placement mentions.
renewing a promo and product placement deal with the company that produces The Apprentice. TV Week is reporting (subscription only) that Showtime, a cable TV network and Yahoo! have plans to announce a content and promtion deal.
Contender and The Apprentice, which in turn is getting Yahoo into the shows. First Yahoo does Broadway, and now it does reality TV. The company will produce and sell ads for The You're Fired? Well, here's a taxi to take you away with a Yahoo...
