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Placement Ad Targeted Campaigns

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  1. A Strategy Map for Google Display Network Success

    Placement Targeting For example, don’t just run keyword (contextual) targeted campaigns. Easy reporting: Within GDN campaigns, you need monitor performance closely and thoroughly. The prioritization suggestion graphic is how the GDN has performed...

  2. Improve Your Google Display Network Performance – Avoid These 5 Common Mistakes

    The general idea is that when you choose to site target, or list a website as a managed placement, you are entering a "one ad vs.many" auction. Your managed placement ad is competing against all the other ads in the action to take the #1 position...

  3. Google AdWords for Video Launches with Improved Targeting on YouTube

    The winners in the competitive bidding landscape of AdWords for Video will be those advertisers who engage most effectively with placement, ad timing and demographics. Think about placement and optimize the length of your video to work for the best...