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  1. What is SEM? Depends on Who You Ask

    SEM methods include: search engine optimization (SEO), paid placement, contextual advertising, digital asset optimization, and paid inclusion. Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search...

  2. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    What he called "product placement on steroids" had generated "millions of dollars" in product sales for Beautychoice.com. Multi-billion dollar beauty corporations with massive ad budgets and high-end creative agencies are getting beat on YouTube by...

  3. PPC Management Operations: The Ultimate Guide

    You want to make sure you're claiming top spots in paid search placement, just like in organic search. They might be able to explain the odd behavior, for example, the shopping cart was buggy or someone internally clicked on the ad and put items in...

  4. 'The Power of Google' Senate Hearing is Must Watch TV Today

    It has added online commerce offerings in local retail and restaurants, comparison shopping and travel, and folded them into its search engine, prompting complaints that Google is giving its businesses preferred placement in search results," the...