SEO News

Placement Ad Performance Reports

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  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Review your placement reports. You can find these mobile apps within the Placement Performance Report. There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the...

  2. Relevant, Actionable & Timely PPC Feedback: Better Decisions, Better Results

    The systems in the two types of houses were identical except for the placement of the energy consumption feedback mechanism. Or for a particular ad? There’s often not much you can do about ad impressions.

  3. Improve Your Google Display Network Performance – Avoid These 5 Common Mistakes

    Your managed placement ad is competing against all the other ads in the action to take the #1 position and be the only ad shown in that ad unit. The general idea is that when you choose to site target, or list a website as a managed placement, you...

  4. How to Make PPC Count Without Conversion Tracking

    For all of your display campaigns, run placement performance reports. Break your keywords into super-tight ad groups so you can write super-relevant ads. A side benefit of this activity is that you might actually find ‘positive’ queries that you...