SEO News

Placement Ad Performance Reports

  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Review your placement reports. You can find these mobile apps within the Placement Performance Report. There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the...

  2. Relevant, Actionable & Timely PPC Feedback: Better Decisions, Better Results

    The systems in the two types of houses were identical except for the placement of the energy consumption feedback mechanism. Or for a particular ad? There’s often not much you can do about ad impressions.

  3. Improve Your Google Display Network Performance – Avoid These 5 Common Mistakes

    Your managed placement ad is competing against all the other ads in the action to take the #1 position and be the only ad shown in that ad unit. The general idea is that when you choose to site target, or list a website as a managed placement, you...

  4. How to Make PPC Count Without Conversion Tracking

    For all of your display campaigns, run placement performance reports. Break your keywords into super-tight ad groups so you can write super-relevant ads. A side benefit of this activity is that you might actually find ‘positive’ queries that you...

  5. Are You Losing Money to Microsoft adCenter's Syndicated Search Partners?

    On first blush, this report looks like a Placement Performance report for the Content Network, but it really isn't. You will also need to decide if you are going to review the data at the Account, Campaign, or Ad Group level.