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  1. What is SEM? Depends on Who You Ask

    SEM methods include: search engine optimization (SEO), paid placement, contextual advertising, digital asset optimization, and paid inclusion. In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella under which both...

  2. PPC Management Operations: The Ultimate Guide

    You want to make sure you're claiming top spots in paid search placement, just like in organic search. For ecommerce, check ad spend and revenue. Review Ad Positions and Manage Bids They might be able to explain the odd behavior, for example, the...

  3. Nomenclature: The Industry Case For and Against SEO

    The overall impression I’m getting from many interviews, conference sessions, in-person conversations (yes, they still happen the odd time), forums, blog posts and comments, etc.is that no one is really saying the practice of optimizing content...

  4. Court: Bidding on Competitor's Name OK in AdWords, adCenter

    Everything from ad copy intentions, trademarked usage, and site placement was clarified in the hearing. The hearing was largely focused on the intention of users and the ability to identify paid sponsorship listings versus organic search results.