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  1. seoClarity: In Mobile World, Search Result Placement Is Critical to Clicks

    The most surprising points beyond that are the higher percentage in position 4 vs.on mobile, which seems to be related to user behavior (aka fat thumb scrolling) and the higher percentages for position 10 vs.both desktop and mobile) that further...

  2. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Sure, you can pay more for a more prominent placement, but you can often achieve the same goal for free by writing an ad that cuts through the clutter on the page. What kind of ad would cut through the clutter?

  3. What is SEM? Depends on Who You Ask

    SEM methods include: search engine optimization (SEO), paid placement, contextual advertising, digital asset optimization, and paid inclusion. SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on...

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Review your placement reports. You can find these mobile apps within the Placement Performance Report. There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the...

  5. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    What he called "product placement on steroids" had generated "millions of dollars" in product sales for Beautychoice.com. Multi-billion dollar beauty corporations with massive ad budgets and high-end creative agencies are getting beat on YouTube by...

  6. PPC Management Operations: The Ultimate Guide

    You want to make sure you're claiming top spots in paid search placement, just like in organic search. Review Ad Positions and Manage Bids For ecommerce, check ad spend and revenue. If you stay on top of this, squandered ad spend is practically non...