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Placement Ad

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  1. What is SEM? Depends on Who You Ask

    SEM methods include: search engine optimization (SEO), paid placement, contextual advertising, digital asset optimization, and paid inclusion. SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on...

  2. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Review your placement reports. You can find these mobile apps within the Placement Performance Report. There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the...

  3. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    What he called "product placement on steroids" had generated "millions of dollars" in product sales for Beautychoice.com. Multi-billion dollar beauty corporations with massive ad budgets and high-end creative agencies are getting beat on YouTube by...

  4. PPC Management Operations: The Ultimate Guide

    You want to make sure you're claiming top spots in paid search placement, just like in organic search. Review Ad Positions and Manage Bids For ecommerce, check ad spend and revenue. If you stay on top of this, squandered ad spend is practically non...

  5. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    While it may make logical sense to find your influencers once you have you content in place if your goal is to achieve a specific "placement," then I would argue the opposite is true. By far the best way to do that is to create some clever creative...