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  1. Top 10 Skills That Separate Real UX Designers from Wannabes

    UX design is not just about pretty graphics or button placement. With the flood of ill-trained people claiming to be user experience (UX) designers, how do you know if you are hiring a UX snake oil salesman or a true UX expert?

  2. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    This isn't just in wording, but placement of words and how the "shingles" are contextually presented. These words all have very specific meanings when it comes to search engine optimization (SEO) and how you implement your strategy.

  3. Google Faces New Mobile Search Monopoly Antitrust Lawsuit

    The complaint argued that given its placement of its own apps on Android smartphones - such as Google Play and Search - through its Mobile Application Distribution Agreements (MADA), it is stifling competition in the market.

  4. What is SEM? Depends on Who You Ask

    SEM methods include: search engine optimization (SEO), paid placement, contextual advertising, digital asset optimization, and paid inclusion. In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella under which both...

  5. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    And, Ellen's selfie at the Oscars was nothing more than a giant product placement for Samsung. The new ClickZ Live conference series kicked off in New York this morning with a keynote from Randi Zuckerberg, chief executive of Zuckerberg Media and...

  6. Conquering Content Marketing, Step 3: Facing the 'Fans'

    When the actual content is created there will need to be an element of technical optimization by way of keyword placement, engaging copy and effective calls to action, but these activities are secondary to releasing quality content that both users...