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  1. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Search, social, content, and digital marketers probably agree it's an exciting time in marketing; but it can also be a confusing time; countless options to track data and our customers often leave brands overwhelmed and scratching their heads on...

  2. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    This is an area which has seen a significant increase in the past year, and is now at one in five brands. Twenty percent of brands now have their Google+ page show in the SERP. Allows users to see the value of a website before they click and visit...

  3. Second Screen Engagement: Twitter VP @joell to Share Latest Trends #SESNY

    He is known for encouraging his clients and teams to venture down unchartered paths to discover new ways of igniting conversations between brands and people. Prior to joining Twitter, Lunenfeld was a founding member and CEO of Moxie Interactive, a...

  4. Search Industry Call to Arms: SOPA, Keyword Not Provided and Lying SEOs

    Essex is concerned that open industry might be at risk as brands tighten up privacy controls. One thing people would say to me all the time was, ‘We don't know how many people are logged in, so we don't know the value in targeting peronalized...

  5. How Advanced Marketers Will Use Facebook in 2012

    For most brands, perhaps the most predominant focus with Facebook marketing in 2011 was growing the fan base. InfiniGraph’s approach to identifying content that’s trending on Facebook, in particular, provides a level opportunity that is certainly...

  6. SEO Techniques for Large Sites: How to Maximize Product Visibility in Organic Search

    Even for massive brands. The home page naturally holds the lion's share of a website's SEO value. On a site with 100 distinct categories, consider featuring the top 50 most popular and important categories in the global navigation, with "more.links...

  7. SEO Burn Notice: When You’re a Blogger, A Scorched Earth Policy Is a Bad Idea

    However, as a replacement for a site that has hundreds or thousands of pages of content, and that has an established authority and value with the search engines, it simply falls short as a primary platform and should possibly only be considered...