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  1. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    Check out the following of other brands and celebrities. According to Christian Ashlock, Product Marketing Manager at Google+, the reason to limit the availability to just those accounts was to ensure that advertisers were getting the most value...

  2. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    This is an area which has seen a significant increase in the past year, and is now at one in five brands. Twenty percent of brands now have their Google+ page show in the SERP. Allows users to see the value of a website before they click and visit...

  3. Second Screen Engagement: Twitter VP @joell to Share Latest Trends #SESNY

    He is known for encouraging his clients and teams to venture down unchartered paths to discover new ways of igniting conversations between brands and people. Prior to joining Twitter, Lunenfeld was a founding member and CEO of Moxie Interactive, a...

  4. Search Industry Call to Arms: SOPA, Keyword Not Provided and Lying SEOs

    Essex is concerned that open industry might be at risk as brands tighten up privacy controls. One thing people would say to me all the time was, ‘We don't know how many people are logged in, so we don't know the value in targeting peronalized...

  5. How Advanced Marketers Will Use Facebook in 2012

    For most brands, perhaps the most predominant focus with Facebook marketing in 2011 was growing the fan base. InfiniGraph’s approach to identifying content that’s trending on Facebook, in particular, provides a level opportunity that is certainly...