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  1. 7 Content Marketing Tips to Recover From Google Penguin

    Get plenty of referral traffic, put your call to action somewhere highly visible, and offer something of value in exchange for the email address. If the links you build aren't doing any of that, they certainly aren't valuable for immediate business...

  2. Rip Van Winkle: Paid Inclusion & Trusted Feeds at Search Engine Strategies NYC 2004

    It found that in a challenging economy it is even more important to keep up-to-date with industry trends, see new products and services, and maintain and build relationships - all areas in which events provide significant value and efficiency.