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  1. Linkable Asset Strategy: How to Pick & Prioritize Assets

    In fact, it's encouraged so you can get maximum value out of your keyword analysis and topic strategy efforts. By getting those links, you help float the trust, authority, and relevancy of your domain, which thereby lifts the "SEO value" of all...

  2. Google Grants Cannabis Group $240,000 in AdWords Money & Other Products

    If you're thinking about applying for the program, Badlani gives several tips in that article on how to maximize the value of grants your organization receives. In a January post on Search Engine Watch, Amman Badlani talked about recent changes to...

  3. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    Allows users to see the value of a website ‘before they click’ and visit - via rich snippets in the SERPS How you do and how you share this is, then, of vital importance to how search engines begin to assess and place you content in the SERP results.

  4. 6 Mobile Marketing Tactics to Nurture Customer Relationships

    It is even more relevant for SaaS customers, who will only renew their subscription if they love what you do for them and you continue to provide value month after month. This means you don’t stop adding value once customers sign up for your paid...

  5. Defining Authorship: The Difference Between Contributors and Guest Authors

    This is why Rowse's authorship will yield great value, and why a guest posting strategy won't yield an author rank footprint worth much. Being a contributing author, with a recurring content profile on a site, has more value than just what it will...

  6. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    The value of social lies in building awareness, not selling, Monetate confirmed in its research. Average order value from the Pinterest referral was $80.54, with Facebook trailing behind at $71.26. There is a time and place for social marketing...

  7. Ecommerce Title Tags: Top 5 Ways to Increase Clicks

    Much has been written about the value of title tags, the most important of all SEO attributes. To do so, they have looked at title tags as another marketing platform – to convey offers, details on what’s inside (the site), to reinforce the brand’s...