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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    I’m talking about 10, 20, or even 30 pages of pagination. I’m not sure if that signal was added to Panda recently, but I saw it a lot during my analysis.pages of pagination: In addition, I noticed a number of sites impacted by both 4.0 and 4.1 that...

  2. Know Your Platforms: AdWords vs. AdWords Express

    This platform is ideal for businesses that have their own website, and campaigns with a lot of moving parts – i.e.multiple landing pages, a variety of creative ad formats, etc. Also, if you plan to A/B test anything – creative, text ads, or landing...

  3. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    You don’t want to find a bunch of low-quality landing pages, blank pages, thin content, heavy ad problems, technical glitches, etc. For example, make sure your landing pages provide rich information based on what users are searching for.

  4. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    These campaigns offer a really relevant journey for consumers by matching Web pages to relevant search queries and creating a tailored advert. If you are trying to find extra cover in your account with strong results, this is the place to start: it...

  5. The Challenge of Enterprise Link-Building in a Content Marketing World

    However, it illustrates the point that the majority of the content that is being produced for products and services at the enterprise level is typically not the kind of content that attracts links, even though the pages that detail those products...

  6. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Keep it branded where possible, and link to deep URLs where within context - as opposed to just trying to place links to top target money pages. Did your piece get enough time on prominent pages? Tools like Majestic/OSE can be used to find top...

  7. Lost and Found: How Top E-Commerce Brands Stack Up With Site Search

    Only about 27 percent used that data to create search-engine-optimized landing pages, and 25 percent used the data for email marketing. Queries with symbols or abbreviations - like a quotation mark in place of the word "inch" - were not supported...

  8. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    These are a hybrid of image and text ads that show prominently on Google SERPs and Google Shopping pages. If you don’t have Sitelinks in place, Google will automatically generate the Dynamic Sitelinks, but there is an option to opt out.