Links from news pages: News items can really be a few different opportunities since most universities have a few separate news streams. Even though it was run in 2009, that page still shows a few solid .edu links are still in place.
Perhaps you'll find that you need to redirect a lot of pages or use robots.txt to exclude content that has no place being seen by the search engine bots. Site managers and marketers can become complacent with their sites, viewing the same top level...
What is being done to detect and remove results from larger sites when they don't have unique content that is relevant to a query (e.g.yelp.com results with no reviews, Facebook "business" pages that weren't actually created by the business)?
Map these need states to keywords, personas, and pages as you develop content. The pages that make the cut need to be mapped with keywords, personas, and need states. We can now map that need state to web pages, keyword ads, display ads, and more.
Tablet landing pages should offer links to ebooks, white papers and other long-form content to maximize this channel's strengths. So long-form certainly has its place, and that place is the tablet. Recent information from the Financial Times and...
We show results with warnings for about 0.04% of all searches, meaning about 1 in 2,500 search result pages will have a result with a malware warning on it. A newspaper company wants to add an archive with 200k pages.
We make hundreds of changes to our search algorithms each year, and we employ more than 200 different signals when ranking pages. Mine competitor assets: There are a number of SEO tools on the market that allow users to find the "top pages" on...
Keep in mind that there shouldn't just three or four general sizes you're creating pages for – soon the market will be flooded with different types of screen sizes, whether it's in your rearview mirror in your car, or in your refrigerator in your...
In light of these trends, national brands should respond by building out local Facebook pages for each of their many locations if they want to compete with local and national competitors in each of their markets.
Long-term prospects for PPC are good, considering search engine efforts to emphasize paid results over free listings in the search engine results pages. Geddes noted the approach will vary, however, a good place to start is a combination of match...
To create these pages, we'll want some design help. When the pages are complete, you will see how these concepts will show through in the design, and you'll have a way to know you have arrived. A place to give us their information.
If you rank beyond the first two result pages your search result is seldom seen and reported on. Once you’ve set up perfect SEO pages for each of these keywords their initial ranking shows in which theme your current link profile can compete...
For example, if your company uses outreach to build links toward product pages, your outreach team needs to know this because the types of sites it will target and how each member will pitch them differs drastically depending on the desired outcome.
Number of pages visited: If the visitor reviews two or more pages, then perhaps it can be concluded that they were intrigued with the content enough to read further. Understand the rank position for the keyword and which page or pages are ranking.
Use a subdomain – but make sure you put rel alternate and rel canonical in place on the desktop and mobile pages, respectively. View All ‐ if you have a good View All that is fast-loading, and contains all products or items included on pages you...
The days of generating pages solely for search engines, optimizing the hell out of those pages, and link building without the accompaniment of that content in mind are coming to an end. Looking further, what are the URLs that are ranking aside from...
Don't depend on that overview, though.read the entire 53 pages, as there's a lot of detail that should be taken into consideration, that isn't adequately addressed in the overview. Place the disclosure as close as possible to the triggering claim.
Users could also post promotional hashtags on their pages if they so choose, as they do on Twitter. Facebook has a hurdle in moving B2B conversations predominately from Twitter and LinkedIn over to their platform because users view Facebook as the...
Ability to create parent and child pages and categories We designed a publication calendar for a few pieces of core content, and then set hooks in place to monitor the news and content outlets where our topics were likely to be published.
Because a blog post is on your domain, it can be used to drive traffic to more conversion oriented pages and best of all, if done right, you'll have established trust before they move on. Blogging gives you the opportunity to create pages related...
