It's becoming simple for even a novice webmaster to add semantic markup to their pages. Embed the video on your page with the semantic markup in place. This isn't news. Everyone and their brother, mother, and aunt Sally's cousin's sister are...
Overall site traffic dropped 31 percent, and the major revenue producing pages on the site dropped nearly 50 percent. While the organic search traffic to this particular set of pages was lost forever, the organic search traffic to the rest of the...
While Google's Keyword Tool is a place to look for traffic estimates, keyword traffic reports based on conversion or other site performance metrics (like bounce rate, time on site, pages/visit, etc) are important for determining relevance to...
No one wants to link to an ecommerce domain that only has product pages, bare minimum content, and sells discount yoga music. The client gets great links, the linking website's visitors aren't misled and provided a valuable resource, and we get to...
And just to be clear, I draw a distinction between linkable assets and content with commercial content, like sales-driven copy or SEO landing pages. By getting those links, you help float the trust, authority, and relevancy of your domain, which...
Learning Curve: Understanding how to use the framework to construct pages can range from easy to difficult. If you decide to use a framework ensure you have a plan in place. Richard Kirk's article, "Google Makes Non-Desktop SEO an Absolute...
Some pages on this site may have been hacked by a third party to display spammy content or links. Some of the pages may contain hidden text and/or keyword stuffing. Hide content on your pages using CSS?
You may find a few places on your site where you went a little crazy stuffing a meta tag or creating pages for each keyword you want to rank for when the only conceptual difference is the presence of the word “cheap” vs the word “discount”.
Having rich data included in snippets when their web pages rank helps both the SEO and the Content Marketer. The presence of rich snippets makes listing standout and drive higher CTRs and traffic/revenue to web pages.
They add a lot of content to their site on a monthly basis (10,000-20,000 pages per month). With a site of this size, it's important to find any possible structural issues that might have a larger impact than any recommendations for any "one page...
Use mobile landing pages to drive conversions. Even if your site isn't designed for Mobile yet, landing pages do very well as a bridge for any marketing campaign to drive conversions on your website. Jenkins offered these typical reasons companies...
About this time, merchant account providers began requiring that pages that accepted financially sensitive information be secure and services began cropping up to ensure compliance with certain levels of data security.
If you split test landing pages and double your conversion rate, the keyword has become twice as valuable again. Generally, the place to begin is with your ads, seeking to convert more qualified impressions into clicks.
Could query-independent signals be tied to that author, so that a score for content created or controlled or edited or reviewed by the author could be used to rank pages? Can authority or trustworthiness be measured in a different way, based upon...
Do you have "about" pages on your website? It's a great way to place a "business card" on your website that defines exactly who you are, what you do, and where you do it. His markup is very simple – you could take the code from his page, replace it...
A plus for brands and marketers investing time and resources to visual images in blog posts and web pages. On the day of the announcement, @SEOmoz became @Moz with all 217,000+ followers neatly in place and transitioned over.
The website affords greater flexibility in customizing the user experience with unique landing pages, soliciting feedback, inviting opt-in for future email communication, special offers, the collection and application of data and analytics, to...
You may be doing everything correct in multilingual search – from translating your content properly to localizing your keywords and putting proper canonical tags on the pages – and still find out that you can’t seem to sell anything online in...
Ecommerce businesses have already begun to differentiate themselves within the search engine results pages to steal more clicks from the competition. Based on title tags alone, it seems that the first steps of commerce are beginning to take place...
According to a study by Mainstay Salire, local Facebook pages receive five times more marketing reach and eight times more engagement per fan than corporate pages. They focus less on actual social communications and more on the infrastructure and...
