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  1. 5 Takeaways From the World Cup for Global Search Marketers

    Do you have proper localized pages or microsites created? Do you have display creative in place considering that your target countries may have an influx of different languages and cultures? Even if you aren't a soccer fan ("football" to the rest...

  2. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    Pages / Session, again helps you see whether some ages or genders engage more with your site that others. As mentioned above, building Advanced Segments for this data will help you see it in place in other reports but there's also a lot more you...

  3. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Are [VENDOR NAME]'s local pages/local CMS configured for international locations? What tools and processes does [VENDOR NAME] have to mitigate duplicate content when it comes to location pages. What is the average page load time for the location...

  4. Forget Big Content – Small Content Is Critical to Search Success

    The idea is you open your favorite magazine (in my case "Men's Health") and record in top-level detail the key content on pages. Before you even begin to look at what data may be out there from a search perspective, it's important you get inside...