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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    These campaigns offer a really relevant journey for consumers by matching Web pages to relevant search queries and creating a tailored advert. If you are trying to find extra cover in your account with strong results, this is the place to start: it...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    However, it illustrates the point that the majority of the content that is being produced for products and services at the enterprise level is typically not the kind of content that attracts links, even though the pages that detail those products...

  3. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Keep it branded where possible, and link to deep URLs where within context - as opposed to just trying to place links to top target money pages. Did your piece get enough time on prominent pages? Tools like Majestic/OSE can be used to find top...

  4. Lost and Found: How Top E-Commerce Brands Stack Up With Site Search

    Only about 27 percent used that data to create search-engine-optimized landing pages, and 25 percent used the data for email marketing. Queries with symbols or abbreviations - like a quotation mark in place of the word "inch" - were not supported...

  5. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    These are a hybrid of image and text ads that show prominently on Google SERPs and Google Shopping pages. If you don’t have Sitelinks in place, Google will automatically generate the Dynamic Sitelinks, but there is an option to opt out.

  6. Google Responds to 'Right to Be Forgotten' Questionnaire

    On all domain pages accessible from the EU/EEA or by EU/EEA residents; Another question asked whether requests are filtered by location, nationality or place of residence. In light of the most recent European ruling on the so-called "Right to Be...

  7. 5 Takeaways From the World Cup for Global Search Marketers

    Do you have proper localized pages or microsites created? Do you have display creative in place considering that your target countries may have an influx of different languages and cultures? Even if you aren't a soccer fan ("football" to the rest...

  8. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    Pages / Session, again helps you see whether some ages or genders engage more with your site that others. As mentioned above, building Advanced Segments for this data will help you see it in place in other reports but there's also a lot more you...