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  1. Linkable Asset Strategy: How to Pick & Prioritize Assets

    And just to be clear, I draw a distinction between linkable assets and content with commercial content, like sales-driven copy or SEO landing pages. By getting those links, you help float the trust, authority, and relevancy of your domain, which...

  2. Responsive Now! The Rise of Front-End Frameworks & Potential Pitfalls to Consider

    Learning Curve: Understanding how to use the framework to construct pages can range from easy to difficult. If you decide to use a framework ensure you have a plan in place. Richard Kirk's article, "Google Makes Non-Desktop SEO an Absolute...

  3. SEO Game Change: Are You Setting the Right Expectations?

    You may find a few places on your site where you went a little crazy stuffing a meta tag or creating pages for each keyword you want to rank for when the only conceptual difference is the presence of the word “cheap” vs the word “discount”.

  4. How to Report Organic Search Traffic Gains After Filtering 'Bad' Traffic

    They add a lot of content to their site on a monthly basis (10,000-20,000 pages per month). With a site of this size, it's important to find any possible structural issues that might have a larger impact than any recommendations for any "one page...

  5. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Use mobile landing pages to drive conversions. Even if your site isn't designed for Mobile yet, landing pages do very well as a bridge for any marketing campaign to drive conversions on your website. Jenkins offered these typical reasons companies...

  6. Defining Authorship: The Difference Between Contributors and Guest Authors

    Could query-independent signals be tied to that author, so that a score for content created or controlled or edited or reviewed by the author could be used to rank pages? Can authority or trustworthiness be measured in a different way, based upon...

  7. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    The website affords greater flexibility in customizing the user experience with unique landing pages, soliciting feedback, inviting opt-in for future email communication, special offers, the collection and application of data and analytics, to...

  8. Ecommerce Title Tags: Top 5 Ways to Increase Clicks

    Ecommerce businesses have already begun to differentiate themselves within the search engine results pages to steal more clicks from the competition. Based on title tags alone, it seems that the first steps of commerce are beginning to take place...