According to a study by Mainstay Salire, local Facebook pages receive five times more marketing reach and eight times more engagement per fan than corporate pages. They focus less on actual social communications and more on the infrastructure and...
Utilize copy, text, and images alongside content to create content rich pages. Keep the navigation simple and ensure the page looks and reads well – spacing, margins, and landing pages. Calls to actions should be defined and put in place for each...
This follows its moves with Nearby and Graph Search, not to mention coming days after Foursquare's revamped desktop SMB pages. In an effort to continue courting SMBs – the lifeblood of local search – Facebook has rolled out Yelp-like SMB mobile...
How to Use this Segment: Apply this segment to your SEO reports to look at keywords, landing pages, and other dimensions typically explored with organic search. How to Use this Segment: Apply this segment to any reports that compare landing pages...
BloomReach customers can set thresholds for the metrics, and decide what action they want to apply to pages that meet or fall short of those metrics. The scores are based on how the web page in question acts relative to other pages across the Web...
SEO for Yelp: As discussed above, you want your Yelp business page to rank just like you want the pages on your website to rank. With more than 100 million monthly unique visitors to the site (both on desktop and mobile), it's a great place to gain...
Back in the good ol' days of SEO, you could get links, any links, just about and throw them at your site and your pages then watch those pages skyrocket to the top. Once Google got a little hip to this, there were some issues of keyword density on...
Finally, Google+ for business users and business pages are still an area lacking in terms of overall B2B adoption. A microblogging tool that forces copy-like conversations, Twitter enables quick information to link backs to important web pages of...
I don't think this is purely an age factor, but just like domains and SEO, I believe Pages can benefit from age too. As Graph Search rolls out to more users, ranking well in place search could be an important driver of business for many local...
We tasked them with optimizing 8 pages over the course of a year but they outsourced their work and it's not up to our company standards. M.A.consultant, defending work that resulted in over 45,000 broken pages, tons of pages not being indexed in...
Results show what pages logged-in searchers landed on when finding website information in Google search engine results: Define visitor success metrics of specific pages SEOs created or made recommendations for, by way of traffic, page performance...
Links from news pages: News items can really be a few different opportunities since most universities have a few separate news streams. Even though it was run in 2009, that page still shows a few solid .edu links are still in place.
Perhaps you'll find that you need to redirect a lot of pages or use robots.txt to exclude content that has no place being seen by the search engine bots. Site managers and marketers can become complacent with their sites, viewing the same top level...
What is being done to detect and remove results from larger sites when they don't have unique content that is relevant to a query (e.g.yelp.com results with no reviews, Facebook "business" pages that weren't actually created by the business)?
Map these need states to keywords, personas, and pages as you develop content. The pages that make the cut need to be mapped with keywords, personas, and need states. We can now map that need state to web pages, keyword ads, display ads, and more.
Tablet landing pages should offer links to ebooks, white papers and other long-form content to maximize this channel's strengths. So long-form certainly has its place, and that place is the tablet. Recent information from the Financial Times and...
We show results with warnings for about 0.04% of all searches, meaning about 1 in 2,500 search result pages will have a result with a malware warning on it. A newspaper company wants to add an archive with 200k pages.
We make hundreds of changes to our search algorithms each year, and we employ more than 200 different signals when ranking pages. Mine competitor assets: There are a number of SEO tools on the market that allow users to find the "top pages" on...
Keep in mind that there shouldn't just three or four general sizes you're creating pages for – soon the market will be flooded with different types of screen sizes, whether it's in your rearview mirror in your car, or in your refrigerator in your...
In light of these trends, national brands should respond by building out local Facebook pages for each of their many locations if they want to compete with local and national competitors in each of their markets.
