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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Are [VENDOR NAME]'s local pages/local CMS configured for international locations? What tools and processes does [VENDOR NAME] have to mitigate duplicate content when it comes to location pages. What is the average page load time for the location...

  2. Forget Big Content – Small Content Is Critical to Search Success

    The idea is you open your favorite magazine (in my case "Men's Health") and record in top-level detail the key content on pages. Before you even begin to look at what data may be out there from a search perspective, it's important you get inside...

  3. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    So you had essentially one page ranking for thousands of keywords, when there were clearly other pages on the web with more targeted content (that could better match the query). That's right, 70 percent less pages indexed yielded more Google...