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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    However, as long as you exclude the page URLs of irrelevant content and are regularly making use of the search query report, it is a great way to cover all of your inventory. If you are trying to find extra cover in your account with strong results...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    Put some scripted processes in place for your customer service department to transition a complaint originating in social media to a phone call or private chat as quickly as possible. So now, Fabletics has a slightly tarnished page one branded...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    A good place to start is in the social media sphere. Typically these folks include corporate branding, the business unit that you are suggesting the content for, the individual owner of the page or content segment that the new content would apply...

  4. Last-Minute SEO - Here Come the Holidays!

    You might find easy improvements that will give you a quick boost from page two to page one on key phrases. What can you do to help yourself, not wreck yourself, and get eyes on your page? If cash-strapped, the best place to try is Facebook, where...

  5. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Think more about the strength of the page than the domain. Look to Place Content on Sites With Clear Readership Levels. Keep it branded where possible, and link to deep URLs where within context - as opposed to just trying to place links to top...

  6. Lost and Found: How Top E-Commerce Brands Stack Up With Site Search

    Queries with symbols or abbreviations - like a quotation mark in place of the word "inch" - were not supported by 60 percent of the websites studied. Only 34 percent allowed shoppers to "easily iterate on their query by prefilling it in the search...

  7. 3 Ways to Dig Deeper for Bigger Paid Search Success

    You have to ensure certain tagging is in place, you have to think about the campaign and landing page structure so you can best take action. We both got our start at the same place but since then we have both had the opportunity to work at agencies...

  8. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Max CPC greater than or less than top of page If you don’t have Sitelinks in place, Google will automatically generate the Dynamic Sitelinks, but there is an option to opt out. Below first page bid By doing so, you can take up more real estate on...