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  1. How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups

    The card fallback URL should be your homepage or a direct link to the place on your site where users can sign up for the newsletter. When you return to the card manager page, there will be an option to download the list of email addresses you have...

  2. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    Using a patent pending algorithm, Majestic have "categorized the whole web- not just by website, but every page and sub-domain as well". The table shows the source link (the 'news/newspaper site' on which it sits); the destination link (the target...

  3. Remarketing Across Ad Exchanges With DoubleClick Search

    Ensure that you already have the right tools in place: For example, if a user has completed one page of a sign-up flow, but hasn't submitted their responses, encourage a submission. Whereas, Information-Seeking users may need to go to a...

  4. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    From the Overview page, you can change the little drop-down from Sessions to four additional on page metrics: As mentioned above, building Advanced Segments for this data will help you see it in place in other reports but there's also a lot more...

  5. Germany to Treat Google Like a Public Utility?

    In Europe, a commitment to net neutrality is already in place, and any German legislation would only serve to further solidify the country's commitment to avoiding technology strangleholds. Full details of the 30-page document are yet to be...