Not only has the SEO technological market changed with new on- an off-page SEO considerations, the way the consumer views and consumes content and changed. It's important that you start by defining goals and conversion points for each page, part...
Would a simple link to your site be a resource for that page's audience? What's worse is following those two steps in such a way that makes the Internet a worse place for the average reader or user. Keeping that in mind, you can build some killer...
Here's how the Search Engine Watch Google+ page looks upon arrival: A casual conversation on my Facebook page about the new Google+ cover photo led to the following reactions: Google gives you a place to play with this new feature before applying...
The service provider report is a good place to start your investigation when trying to isolate odd activity on your website within your Google Analytics profile. This segment doesn't remove blog traffic, but it does remove folks who landed on your...
Google CEO Larry Page has finally confirmed the health issues surrounding his loss of voice which has prevented him from speaking at many events and conferences that he would normally speak at. Page has finally released a statement on his Google...
Customers don’t have the ability to choose where the page lives on the site; the technology decides the most relevant place on the site the page will be linked to. BloomReach announced today the release of its “Continuous Quality Management” (CQM...
Be sure to insert Pin It buttons throughout your website, on your blog, Facebook page, Twitter feed, and display ads. Type in the following URL: pinterest.com/source/yourwebsite.com (with your actual domain name inserted in place of yourwebsite.com).
When a filter is in place, Google Analytics won't even collect visitor data if it doesn't match the filter. Hit type: (page, social, transaction, etc. You've heard it before, aggregate data is meaningless to achieving your business objectives.
In fact, I would argue that you have an obligation to use your marketing skills to make the world a better place. If you don't have an asset of your own to leverage, this is a good place to start. Facebook: Create a Facebook Page for your cause.
It also includes links to maps, Google+ page and lists the number of reviews each restaurant has. If your local business has been languishing further down the results page, this could be a very positive move for many.
Promote on Yelp: Businesses can place special deals on Yelp, which should help encourage users to visit your Yelp page. Step #1: Visit the Yelp for Business Owners page and click "claim my business. Step #2: You will then be taken to a page that...
Tip: Check your page title tags and navigation. At first the algorithm couldn't pick this up and people would stuff relevant content in the page backgrounds, while minimizing what was on the page itself.
With Google+, you can have a business page as well. Twitter is a great place for B2B marketers to find and engage with, via Twitter private lists, for example, targeted media. Another important B2B feature provided by Facebook is the ability to...
Also include mentions of that city in your Page information (more on that in point 6). Takeaway: If you've had a Page for a few years, and still only have 14 likes, then you should start refining your social strategy today.
The most direct method for evaluating SEO strategies when faced with increasing "not provided" percentages is to track individual landing page performance. In Google Analytics, the first step is to filter "not provided" keyword data by "Landing...
and Has a Place If your content can't be found, read, recognized, categorized, indexed and the search result display isn't inspiring clicks in the first place, its potential awesomeness is severely limited.
He'd listened to what I'd said, about how having multiple URLs for your home page wasn't an ideal situation. Then the daftest most inane negative response leaves their mouth and you wonder why you ever bothered in the first place.
Even though it was run in 2009, that page still shows a few solid .edu links are still in place. Faculty page: epidemiology.pitt.edu/sekikawa.asp Links from their faculty page: Nearly every faculty member has a dedicated faculty page where they...
SES Toronto, taking place at the Toronto Marriott Downtown Eaton Centre on June 12-14, will provide experienced marketing and advertising professionals with the knowledge and tools needed to traverse the dynamic digital landscape.
This is non-essential content that will likely carry a duplicated title element and should at the least contain a canonical tag in the page source of each page promoting the ranking focus to the absolute page.
