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  1. How to Make Your Keywords Fit Your Marketing Messaging

    The first place to start in doing keyword research is with your users. What's the most important thing you look for on a XXXX company's home page? You don't want a commercial-based page ranking for an informational-based keyword because you're...

  2. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    How you do and how you share this is, then, of vital importance to how search engines begin to assess and place you content in the SERP results. Increasingly all search engine including Google are adopting schema.org markups as the industry...

  3. How to Report Organic Search Traffic Gains After Filtering 'Bad' Traffic

    An analysis uncovered issues of duplicate content (same page on two different URLs) for many (thousands of) pages. With a site of this size, it's important to find any possible structural issues that might have a larger impact than any...

  4. Google Analytics Finally Gives Developers Content Experiments API

    Testing Without Redirects: When performing A/B tests with Content Experiments, the snippet of code you place on your "A" page redirects users to the "B" page. With the new Content Experiments API, developers can now run tests server-side to test...