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  1. Can Groupon Break Into the Search Market?

    If enough visitors request a deal on a specific page, Groupon will work on making it happen. We're giving these businesses a place to put their current specials that they have on chalkboards in front of their business in front of millions of...

  2. Scaling SEO Across Your Enterprise Business – The Human Element

    You might audit in categories like "technical, back-end SEO," "website architecture," and "on-page SEO factors. You might have multiple workflow processes for different aspects of your SEO program, like training workflow, on-page optimization...

  3. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Upon experiencing a roadblock ad, many users frantically try and return to the page they were on or to get through to the destination page. A roadblock is similar to a full-screen ad, but often redirects to you a different URL where an ad is...

  4. Native Advertising for Small Business: The Missing Link?

    Small business doesn’t have a strategy in place. According to the Content Marketing Institute’s "Benchmarks, Budgets, and Trends — North America" report, about 65 percent of B2B marketers say that they don’t have a documented content market...

  5. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    However, as long as you exclude the page URLs of irrelevant content and are regularly making use of the search query report, it is a great way to cover all of your inventory. If you are trying to find extra cover in your account with strong results...

  6. Social Customer Service Secrets to Avoid Negative Search Results

    Put some scripted processes in place for your customer service department to transition a complaint originating in social media to a phone call or private chat as quickly as possible. So now, Fabletics has a slightly tarnished page one branded...

  7. The Challenge of Enterprise Link-Building in a Content Marketing World

    A good place to start is in the social media sphere. Typically these folks include corporate branding, the business unit that you are suggesting the content for, the individual owner of the page or content segment that the new content would apply...

  8. Last-Minute SEO - Here Come the Holidays!

    You might find easy improvements that will give you a quick boost from page two to page one on key phrases. What can you do to help yourself, not wreck yourself, and get eyes on your page? If cash-strapped, the best place to try is Facebook, where...