and Has a Place If your content can't be found, read, recognized, categorized, indexed and the search result display isn't inspiring clicks in the first place, its potential awesomeness is severely limited.
He'd listened to what I'd said, about how having multiple URLs for your home page wasn't an ideal situation. Then the daftest most inane negative response leaves their mouth and you wonder why you ever bothered in the first place.
Even though it was run in 2009, that page still shows a few solid .edu links are still in place. Faculty page: epidemiology.pitt.edu/sekikawa.asp Links from their faculty page: Nearly every faculty member has a dedicated faculty page where they...
SES Toronto, taking place at the Toronto Marriott Downtown Eaton Centre on June 12-14, will provide experienced marketing and advertising professionals with the knowledge and tools needed to traverse the dynamic digital landscape.
This is non-essential content that will likely carry a duplicated title element and should at the least contain a canonical tag in the page source of each page promoting the ranking focus to the absolute page.
If you're using PPC to generate leads (as opposed to asking your visitors to pull out their wallets on the spot), the landing page is the fulcrum of your efforts; it's where you convert cold prospects into warm leads.
One page out of millions gives Mozilla trouble with Google. Bing Offers– Discover Deals from Across the Web in One Place – Bing Search BlogIt's pretty much Bing Deals (R.I.P.but with a new name and a bit more of a local focus.
Before any sort of execution, our marketing and strategy team created a near 30 page creative brief that was fueled by specific goals we wanted our new website to achieve, and backed up with persona-driven market research.
The remaining events will take place via tweets and Vine videos. Comedy Central has added a #ComedyFest tab to its homepage slideshow that takes users to the festival schedule on its Tumblr page. It'll be a week of really interesting, innovative...
Facebook Announces Cost-Per-Action Bidding – Marketing LandAdvertisers can now do CPA bidding on page Likes, Offer claims, and link clicks. Your Links On Pinterest May Be Stopping Traffic In Its Tracks – Marketing LandIf you're using a URL...
When seen as a whole, it can provide a lot more information than most of us would ever consider putting in one place. As Matt Cutts cited at SES San Francisco last year, if you're looking for poison control in an emergency, it makes sense that...
The most popular city for the page is Louisville, Kentucky (go figure), and the most prevalent week was the week leading up to the championship game. Since the Facebook page isn't dedicated to a specific year, it is feasible that most Facebook...
For example, let's say that you run an SEO agency and one of your basic services is on-page SEO analysis. You show him how to use the software to get the information about the page, how to create the report and how to send it to the client.
Once you have clean code, it's time to conduct an on-page SEO site audit. An amazing amount of opportunities exist for on-page optimization. If those pages have a high number of inbound links from unique domains, it may be worth creating an even...
Using a tool like this helps you find contrasting colors so that you can place a button on your site that really ends popping out on the page. So make sure you present the phone number as a call-to-action – you can do this by using jQuery on the...
Brands should have a plan in place to ensure each location understands how to appropriately respond to customer inquiries and does so promptly and positively. The study found that Facebook was second to only Google Maps as the place people go to...
For example, you could adjust bids based on a user's place in the sales funnel. One major feature of this flexible bidding to PPC marketers will be the return of the bid to page positions. Geddes noted the approach will vary, however, a good place...
With the information from a company’s Google+ business page taking up 50 percent of the right side of the SERP (search engine results page), it’s easy to see how the rel=publisher tag enhances a brand in Google’s search results.
The simplicity of the sketch is important so we can communicate the aspects of the page that are not related to the look and feel. A place to give us their information. Concept sketches can be instrumental when we communicate aspects of a web page...
The main drawback of using Google Webmaster Tools for ranking information, however, is that a view only ends up in the report when someone visited the page your website was on. So why would you want to know if you ranked 30th place for some obscure...
