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Pla Campaigns

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  1. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Ultimately, you want to pause your PLA campaign and let Shopping Campaigns run. Pause PLA Campaign Copy Your PLA Campaign Settings Time is quickly running out for retailers using Google Shopping to switch to Google Shopping Campaigns.

  2. The 4 Most Interesting Features in Google Shopping Campaigns

    Last week, Google confirmed that it would be forcing migrations from the current PLA format to the new Shopping Campaigns by August. With this update, Google is finally giving retailers SKU level detail around their PLA performance in both the...

  3. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Google’s Product Listing Ads (PLA) took over the Google Shopping experience in October of 2012. Marin research shows one in five paid shopping clicks last year was a PLA, increasing the overall click-through rate (CTR) by 6 percent, while text ads...

  4. 4 Ways to Expand PLA Success in 2014

    When setting up PLA campaigns, marketers should remember that it all starts with the feed. Local marketers can now get in on the PLA action. This holiday shopping season, global retailers doubled down on their PLA spending with a 196 percent year...

  5. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    For social, the Facebook Exchange (FBX) represents a great retargeting opportunity and can be improved by layering in intelligence from your SEM and PLA campaigns. For a marketer, understanding that I searched for Black Rain Boots, clicked on a...

  6. 12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready

    Review Your PLA Structure: Product listing ads (PLAs) are gaining more and more importance within campaigns and the SERPs. Now is the time to review your product feed and the auto-targets within your AdWords account (as well your third-party PLA...