SEO News

Pla Campaigns

RSS
  1. The 4 Most Interesting Features in Google Shopping Campaigns

    Last week, Google confirmed that it would be forcing migrations from the current PLA format to the new Shopping Campaigns by August. With this update, Google is finally giving retailers SKU level detail around their PLA performance in both the...

  2. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Google’s Product Listing Ads (PLA) took over the Google Shopping experience in October of 2012. Marin research shows one in five paid shopping clicks last year was a PLA, increasing the overall click-through rate (CTR) by 6 percent, while text ads...

  3. 4 Ways to Expand PLA Success in 2014

    When setting up PLA campaigns, marketers should remember that it all starts with the feed. Local marketers can now get in on the PLA action. This holiday shopping season, global retailers doubled down on their PLA spending with a 196 percent year...

  4. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    For social, the Facebook Exchange (FBX) represents a great retargeting opportunity and can be improved by layering in intelligence from your SEM and PLA campaigns. For a marketer, understanding that I searched for Black Rain Boots, clicked on a...