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  1. The 4 Most Interesting Features in Google Shopping Campaigns

    Last week, Google confirmed that it would be forcing migrations from the current PLA format to the new Shopping Campaigns by August. With this update, Google is finally giving retailers SKU level detail around their PLA performance in both the...

  2. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Google’s Product Listing Ads (PLA) took over the Google Shopping experience in October of 2012. When it came to how much budget PLAs were afforded versus text ads in 2013, Marin’s data showed that from January through October, PLA allocation rose...

  3. 4 Ways to Expand PLA Success in 2014

    Local marketers can now get in on the PLA action. This holiday shopping season, global retailers doubled down on their PLA spending with a 196 percent year-over-year (YoY) increase. As 2014 gets underway, marketers should consider the following...

  4. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    For a marketer, understanding that I searched for Black Rain Boots, clicked on a Product Listing Ad (PLA) for a particular brand, then two days later searched on that same brand name, is vital to optimization and valuation of actions.

  5. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    Ideally you would also ensure PLA (paid listing ads) coverage. The climbing popularity of consumer showrooming – checking prices and product information while shopping in stores, not to be mistaken with retail showrooming – the showcasing of...