While the PLA experience today on mobile is generally comprised of ecommerce advertisers, longer term this will be inventory that will be setting the stage for local promotions and availability front and center on the mobile device.
Translating those objectives to core marketer skill sets, here are the skills necessary to win in PLA. product listing ad (PLA) channel, retailers often have a tricky personnel decision to make. PLA managers need to possess the tools and skills to...
It's definitely worth it if your PLA spend is non-trivial. Google Shopping's vertical product-specific results were later shifted to include only PLAs – all the old free results were removed. That change then followed across the globe, with the UK...
Ever since last year’s rollout of the new product listing ad (PLA) system from Google, there’s been an ongoing debate about whether PLAs steal from paid search. And with similar changes pending from Yahoo/Bing, it only becomes even more critical to...
If you can't create a feed, you really need to figure that out independent of the PLA program. Google Shopping's move to a paid shopping channel has generated a large amount of confusion and questions in the ecommerce world, particularly for online...
You might be a Display Network expert, or a PLA expert, or a Remarketing Expert, or a Google Local Buzz Merchant Center Places Plus Expert (or whatever they’re calling that thing today), but there are simply too many moving parts to be more than...
One of the easiest mistakes to make when managing your Google Shopping Product Listing Ads (PLA) campaign is to allow too much overlap between your All Products ad group and your other ad groups. Here’s an outline of how AdWords ad group bidding...
In order to compete and drive strong ROI, you will have to run your PLA campaigns much like you run your SEM campaigns today. PLA is a paid search channel and not a CSE (comparison shopping engine) channel.
PLA dominated traffic generation for Q4 2013, about 61 percent more traffic than the second highest traffic generating engine, Pricegrabber. Google Shopping's shift to paid cost per click (CPC) listings shook the ecommerce world this year, and...
AdWords labels are a great Product Listing Ad (PLA) option for segmenting campaign data. Add AdWords Labels to Your PLA Campaign To add AdWords labels to your PLA campaign, select the campaigns or Ad Groups you want by clicking the check box next...
Marin’s findings by the numbers: percent: The amount by which PLA budget investments increased during the fourth quarter of 2012 (from 0.36 percent in October to 2.5 percent in December). Percent: The amount by which search click-throughs of PLA...
In other words, marketers weren’t taking away from their SEM budgets to support PLA’s. The good news for most PLA marketers is Q1 isn’t exactly the busy season, but it’s still important to keep on top of changes and performance.
At this point, the Product Listing Ads (PLA) accounts I was managing were set up with detailed ad groups for brands, best sellers, price buckets, etc.so I judged Google pretty heavily for this suggestion.
Merchant Connected to AdWords seems like a Band-Aid someone added when they rolled out the PLA feature and someone said, "What the heck? For me, what I really want to unwrap are a few gifts from Google.
PLA spend made up 10 percent of the search spend, and advertisers who ran on PLAs last year saw 100 percent YOY growth on those ad placements. Research and e-commerce companies give us a glimpse at the greater picture, though they do so through...
If you don’t already have your PLA ad groups set up to elevate best-selling products, brands, and categories you should really get on that. If you’re one of these retailers, then the following tips and best practices for Product Listing Ads (PLA...
Now that October is finally here, the fall shift to paid Google Shopping has many online merchants scrambling to create their Product Listing Ads (PLA) campaigns in AdWords, which is no easy feat if you’re trying to troubleshoot issues.
PLA Misconceptions As a result, they are currently getting PLA sales at a steal. Your PLA Strategy Going Forward Agencies and SEM columnists aren’t exactly helping to educate and inform. The SEO community is too busy crying bloody murder while PPC...
Pro Tip: You can break down PLA campaign performance in Analytics under Traffic Sources > Content > Search > Campaigns, to find your specific PLA campaign and view specific AdWords campaign performance:
During the transition, AdWords will disappear on Google Shopping, and PLA listings will eventually become the main listings for Google Shopping. Google has offered an incentive to merchants who are not listing on PLAs, to encourage sellers to...
