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Pla

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  1. ProFlowers, 1800Flowers Killing It in Paid Search Ahead of Mother's Day

    ProFlowers.com and 1800Flowers.com also maintain the top two positions for product listing ads (PLAs) impressions, with 12.4 million PLA impressions and 9.4 million impressions, respectively. AdGooroo pointed out that half of the top PLA...

  2. The 4 Most Interesting Features in Google Shopping Campaigns

    Last week, Google confirmed that it would be forcing migrations from the current PLA format to the new Shopping Campaigns by August. With this update, Google is finally giving retailers SKU level detail around their PLA performance in both the...

  3. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Google’s Product Listing Ads (PLA) took over the Google Shopping experience in October of 2012. When it came to how much budget PLAs were afforded versus text ads in 2013, Marin’s data showed that from January through October, PLA allocation rose...

  4. 4 Ways to Expand PLA Success in 2014

    Local marketers can now get in on the PLA action. This holiday shopping season, global retailers doubled down on their PLA spending with a 196 percent year-over-year (YoY) increase. As 2014 gets underway, marketers should consider the following...