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Pixels

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  1. Cross-Device Measurement: Believe the Hype

    Measuring consumer behavior on desktops is relatively easy because of "cookies," pixels, and URL parameters. With the rise of multi-device usage, it is not always the case that the device a consumer started their conversion path on (for example...

  2. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Tracking pixels and URL parameters are extremely fragile and the smallest change could break their functionality and this will negatively impact conversions, sales, revenue, ROI, etc. An often-overlooked skill of a successful paid search account...

  3. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: Apply this segment to any report where you want to see mobile visitors but don't want to see any devices with screens over 600 pixels wide. This segment captures devices with screen resolutions ranging from 100-599 pixels...