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  1. The Smart Way to Optimize Your Amazon Sales Strategy

    Clearly there are some potential risks such as not having proper attribution data since we can’t place a pixel on Amazon’s site or Amazon displaying other sellers under new and used on your listing. But with intense competition and multiple sellers...

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    By simply appending Facebook's tracking pixel, you can now segment website visitors into target audiences and re-engage them with highly targeted messages across the world's largest social network. At the end of January, Facebook announced the...

  3. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    Mochila's infrastructure is the foundation for key NDN services, including Perfect Pixel, which gives our newsroom the ability to remotely embed videos on articles for participating publishers. But digital marketers can be forgiven if they aren't...

  4. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    It controls for devices that aren't fully detected by Google Analytics by excluding screens with a 0x0 pixel dimension, which is the case for devices prone to detection issues. Analyzing your website data with Google Analytics is much like mining...

  5. 11 Must-Measure KPIs for Content Marketing Success

    Secondary conversions are things like email list subscriptions, retargeting pixel drops, and buyer guide downloads. However, the reality with content marketing that most people are starting to awaken to, is that content has value beyond simple...

  6. How to Build an Analytics Package to Measure Off-Site Content Distribution

    For relationships you have established, a JavaScript wrapper or basic pixel in the content can give you a ton of data on the page level. Data is seemingly ever present and infinitely divisible into segments that allow for minute-by-minute reactions...

  7. New Cross-Account Conversion Tracking In AdWords Helps You Better Understand Path to Conversion

    Now when you set up an account, you'll be able to utilize one conversion pixel across multiple accounts. This past week at SES San Francisco, I led a session on Advanced Channel Sequencing. This session dove into the consumer's path to purchase and...

  8. Big Data = Big Trouble: How to Avoid 5 Data Analysis Pitfalls

    The big data premise is simple and logical – in an age where every pixel can be tracked and measured, the challenge isn't having the data or accessing it, but making sense of it all. I first heard the term big data about two years ago, when IBM and...

  9. How to Use a Military Concept to Manage SEO in a Data-Scarcity Reality

    In today's data-driven marketing reality, every pixel, activity and campaign can be tracked and measured to allow marketers to get as close as possible to certainty. War is the realm of uncertainty. Carl von Clausewitz, the Prussian military...