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Pivot Tables

  1. How Can Good PPC Managers Become Great PPC Managers?

    That means knowing how to maneuver things like pivot tables. And it got me thinking – what are the differences between good PPC managers and great PPC managers? Good PPC managers get results, sure. They know their way around the necessary data...

  2. 2 Essential Pivot Table Skills for Marketers: Summarizing Data and Calculated Fields

    We've previously covered a few basics for pivot tables, a powerful Excel tool which helps digital marketers organize and understand data. Of all the useful techniques you learn for pivot tables, the Calculated Fields function is the ultimate treasure.

  3. 5 Ways to Make Web Analytics Data More Insightful

    Unfortunately, the best way to find meaning in trends is by exporting data into Excel and crunching these numbers manually or by using pivot tables. Fortune 500 companies can expect to push more than a gigabyte a day in raw web analytics data...

  4. 5 Invaluable (And Free!) Tools Every Online Marketer Should Get to Know

    Deep analytics and complex pivot tables can go a long way, but sometimes, people just want pretty graphs. In fact, for every task an online marketer may face on a day-to-day basis, there’s an average of 3.4 bazillion different tools at her disposal...