Loss looms larger than gains: Rather than pitching the benefits of your content selling "what they could be missing" is a key tactic, especially in hard negotiations. A discipline based purely on aggressive, pushy, cold conversion.
Effective media outlet pitching should be more exclusive, targeted to the specific publication or website and reporter. The art of pitching isn't about blasting out an email to a database or through a mail merge.
While Twitter is known to be the fastest social network to break news, it can also allow for speed pitching with the media via direct messaging or @messaging reporters tidbits of story ideas. Speed Pitching, Better Than Speed Dating?
Also, before you even begin pitching, manage your boss/client's expectations and explain that reviews are risky. However, whether pitching a journalist or a blogger, you should know these ethical standards and ensure to approach product reviews...
Are Women Just Not Pitching? At SES New York in March, I organized the first Girls' Night Out for some of the female SES speakers. Not only was a great way to put finally put faces to names, it was an opportunity for us to really hone in on the...
Pitching to speak at any SES is straightforward. With another successful SES New York in the books, the SES Conference & Expo is now gearing up to head north to Toronto from June 12-14. The SES Toronto agenda is live, and the SES team is still...
There is a certain combination of characteristicsthat come together to enable a person to be effective at pitching strangers daily. It's a scary thought, knowing you're incapable of monitoring each and every detail of whom and what they are pitching.
If you are pitching something that people want then the 'sale' isn't really even a sale, it's just a conversation. Since setting up SkyRocketSEO, Agate has developed his entrepreneurial skills – namely patience, persistence, and pitching.
Is this leather couch company an expert on what they are pitching (vampires)? If your outreach team is pitching a blog, your brand better align with their content and pass that first question. As such, if a leather couch company is pitching them an...
It also appears in the accounts that we've upgraded so far that Google is pitching mobile CPCs cheaper than desktop. Google has already started to roll out the newly announced AdWords enhanced campaigns to select accounts (learn more about enhanced...
The intent behind that phrase is an information-gathering, top-of-the-funnel search, so one landing page approach would be to publish a post on your blog like "10 Ways to Stay Healthy While Flying" that provides useful information (versus pitching...
David Ciccarelli, co-founder and CEO of Voices.com, said when pitching the media they "usually try to add extra value to the person writing the article through insider tips and statistics. And when you do score some major media coverage, the sweet...
Pitching content vs.traditional advertising is wrong. So… you're now a content marketer and not a SEO practitioner. You're now a strategic thinker and not just a technical or tactical implementer. You’re a marketer.
For example, if authenticity is important and you are pitching a badge, never mention that a badge helps your link portfolio. In order to be successful when pitching bloggers, make sure to: Many marketers fail to understand the fundamental role of...
Be prepared for a lot of sales people pitching their wares. The Internet has abundant information, but finding just the right information you need is time consuming if you don’t know some of the tricks.
And there are some great articles and case studies written about conceptualizing and marketing a successful infographic as well as pitching them and conducting link outreach. Pitching to bloggers? But rarely do you read anything about the other...
Do you see similarities between pitching investors in-person with pitching investors online? Pitching people online is a good fit for me. As a continuation of this series on crowdfunding best practices and stories, I recently spoke with Tiffany...
Pitching a story on camera, asking for money, and promising delivery of something new are not, typically, comfort zones. We've been getting excited about the potential of crowdfunding and so we asked a practitioner to share their strategy with you.
For anyone who's been involved in sales and pitching processes, you'll appreciate how much work it can take to win new customers. Not to mention the advertising and marketing that goes behind it to get into that position in the first place.
Social media isn't just about pitching your wares; it's about giving your potential visitors some insight into who they're thinking of doing business with. A belief that content has suddenly appeared on the radar as the end-all, be-all of ranking...
