One wrong pitch and your company can be plastered all over a big media site, leaving a brand reputation nightmare on your hands when a journalist publicly digs into you for unethically tampering with the news.
Thus, you need to make sure anything you pitch to a blogger aligns with where readers are at in the funnel. Thus, even if the content you pitched to them hits all three points from above, if there isn't anything else in your "portfolio" to validate...
If you subscribe to a service like HARO (Help a Reporter Out), if there’s a journalist request that fits with your organizations’ expertise is there someone on hand that can be pushed forward to pitch for these opportunities?
In his Media Hack column this time around, Adam Penenberg discusses what we've blogged about before (and where I share a few comments), about problems with the Blogger service in the article: Bloggers Pitch Fits Over Glitches.
Special panels in Chicago include new topics on the popular subject of running an SEM business, a new issues track that will tackle hot subjects such as "black hat/white hat" SEO and ads linked to trademarks, search ad pricing alternatives such as...
Special panels in Chicago include new topics on the popular subject of running an SEM business, a new issues track that will tackle hot subjects such as "black hat/white hat" SEO and ads linked to trademarks, search ad pricing alternatives such as...
I can't believe we're well over a year into Google offering contextual ads and we're still getting the entire "we can't unbundle this from search because we're trying to make life easier for advertisers" pitch.
Of course, there's a good chance that a majority of that traffic comes from Google's unpaid listings, something the pitch to advertise on Google obviously doesn't mention. Google has launched an improved version of Blogger, the first major upgrade...
But so far, there's only one so-so post that's a pitch to work at Google. On the heels of relaunching its Blogger service, Google has also released its own official blog promising "insight into the news, technology and culture of Google" and "the...
But so far, there's only one so-so post that's a pitch to work at Google. On the heels of relaunching its Blogger service, Google has also released its own official blog promising "insight into the news, technology and culture of Google" and "the...
Google certainly had to hear the pitch. But while Google got Microsoft's pitch, there's no doubt Microsoft heard Google's. Instead, for what's believed to be a relatively tiny sum, Google bought Blogger.
The "we're all about search" pitch from Google was proven outdated when the company bought Blogger earlier this year, a move that had nothing to do with search or organizing information. Good interview with Blogger creator Evan Williams, especially...
Search engine prospects are different from ordinary prospects in that they want to know if a product fulfils an exact need, not get a pitch of general things it can do. Blogger has come in two flavors, the free basic service and Blogger Pro, which...
Google makes the pitch that its ad program should be a boon to everyone who uses the web, since the revenue will help publishers keep making good content for users. But since this is a site making use of the free Blogger service, it already carries...
Google makes the pitch that its ad program should be a boon to everyone who uses the web, since the revenue will help publishers keep making good content for users. But since this is a site making use of the free Blogger service, it already carries...
Nevertheless, this customer certainly has the impression it helps, and you wonder if he's gained that impression in part from a sales pitch for paid inclusion. Over a month later, Harvard fellow and blogger James F.
I did not know that :) In this article above, Ed Kohler provides a welcome dissection of a pitch he's received. Part 1 covers the purchase of Pyra Labs and suggests Google wanted the technology team more than the Blogger.com business.
