This phase usually leads to a pitch or idea deck being created. As search engines have changed what they are looking for, the efforts we make as link builders have changed as well. It is becoming more common for "link building" campaigns to be...
One wrong pitch and your company can be plastered all over a big media site, leaving a brand reputation nightmare on your hands when a journalist publicly digs into you for unethically tampering with the news.
Still, conference organizers have a responsibility to keep track of who they're selecting, and women have an equal responsibility to make their pitch stand out. She recommends that if you really want to be accepted, make your pitch stand out.
If you're an advertising agency or you need to do a pitch of some sort to clients, you're going to want to have a presentation complete with examples. You may want to consider building out an international presence to help your business grow for...
You can then post queries and invite public relations pros and businesses themselves to pitch you with ideas, stories, and quotes. Queries are sent out in batches of about 40-60 three times a day, and members of the community can then pitch...
It's easy for me to say: I mean it involves lifestyle changes, but I think the most important step for any entrepreneur is to not do a financial forecast, not write a business plan, not do a PowerPoint pitch, but to create a prototype and either...
With another successful SES New York in the books, the SES Conference & Expo is now gearing up to head north to Toronto from June 12-14. The SES Toronto agenda is live, and the SES team is still accepting speaker proposals until April 12.
For example, if your company uses outreach to build links toward product pages, your outreach team needs to know this because the types of sites it will target and how each member will pitch them differs drastically depending on the desired outcome.
And with that, the question of “what creates the best working environment” has reached fever pitch. Last month Marissa Mayer became one of the most disliked women in tech after she told Yahoo’ers it was time to get back to work.
Products area, featuring a convenient collection of new and old tools (some of which you may have forgotten) that could prove helpful to building pitch decks, informing strategy or augmenting various research efforts.
Collaborate with your sales team and representatives so they know how to pitch your content with the right message to the right audience and the right person. Holistic content marketing strategies are important across all online marketing disciplines.
The news aggregator has also asked its readers to pitch ideas about what features it could embrace in the development of the new tool in order to "pull this off in such a small window". Digg is taking advantage of Google's decision to close its...
If you make a sales pitch two days after you give someone a LinkedIn Endorsement, you’ll (deservedly) get shot down. In a business context, there really isn’t any legitimate rationale for “poking” somebody.
Thus, you need to make sure anything you pitch to a blogger aligns with where readers are at in the funnel. Since their brand can be affected by the business partnerships they pursue, many bloggers are upping their standards and researching the...
Journalists and publications walk a fine line of ethical reporting, and reputable journalists have a duty to go beyond the sales pitch. Releases written as a sales pitch with a strong call to action will often go directly to the circular file.
Identify which reporters and bloggers are already sending you traffic without you even having to pitch them. I'll start with a confession. My name is Lisa Barone and for years I ignored analytics. I'm a content person.
To bring this down a notch and back to content, it’s a case of a bad sales pitch. Lance’s pitch was that he won without doping. Adjust the sales pitch to accurately reflect your product or service to avoid backlash.
The initial video was not ideal for a crowdfunding pitch; content was not clear, audio was too low and Mark was not present in the original video. Mark Burginger, the creator of Qubits Toy with an appearance on ABC Shark Tank, has a great product...
Multiple phones can be tied to a single address, so you happen to be targeting an office, you can pitch your products and services to everyone in the company. It lies on the dresser next to them while they sleep; it’s in their pocket on the commute...
The Speaking Pitch You want to start thinking about what conference(s) you want to pitch to fairly early. The other part of the speaker pitch is your bio. While prior events may not necessarily have had a session on that exact topic, when you make...
